#FeedOurFuture is an effort to help local millennials who’ve been having a hard time since the start of the global Covid-19 pandemic. Many are struggling without food and thousands have lost their jobs or have no career path and resources or opportunities.


The initiative was started by Esther Josh Thevavelan who owns Kak Long’s Kitchen and is backed up by her business partner, Mojo’s Kitchen.

The 27-year-old told Varnam, “I started the initiative because I know how hard and scary it is to be hungry and on the streets. Things are getting worse with the pandemic and the economy. Many are falling into depression, developing unhealthy coping mechanisms and giving up on life and becoming suicidal, and this is the true state of emergency for the country.”

The suffering of our generation saddened her, and she hoped to do something to help them. So, over all these years of working and meeting people, she has an extensive network of successful people from various industries.

Esther believes if millennials are connected to a wide variety of networks that could help them by providing a platform for them to get to where they want to go in life, in their career or even in pursuing their dreams, this generation will have a fair shot at life.

“I’m planning to make this a reality, through community effort. At the end of the day, I alone can’t feed everyone but if we all share what we have, we can bring down the number of hungry people in our city” she said.

With that, Esther and her team are packing meals to make them accessible to anyone who can afford to buy, then deliver those meals to deprived millennials in need of a good wholesome meal.

Many who sponsor food can also take part in their mentorship programme, which is free for all, and the team will link the beneficiary millennials with the right mentor who will lead them according to their interests and aspirations or even job opportunities. 

Overall, the concept here is that our recovery rest on the shoulders of Malaysian millennials. But how is this even possible when millennials themselves are worried about the many uncertainties in life? 

“So as much as we can, as a society, we need to at least try to provide the very basic community needs to ensure optimum growth of our economy and quality of life in the country” the engaging Esther concluded.

However, this team will also be collaborating with the non-governmental organisation (NGO) Malaysian Invisible Illnesses Association (MIIA) to provide emotional health support to our beneficiaries.

MIIA Official Facebook Page

MIIA helps those suffering from mental illness, fibromyalgia, chronic fatigue syndrome, endometriosis and their caregivers, with the goal of improving the rights of people with invisible diseases, promoting social inclusion and public understanding of invisible diseases, thereby reducing stigma and discrimination.

MIIA Official Facebook Page

Thus, if you meet the profile mentioned above, please click here and fill up the form so they could get in touch with you. While others can contribute by purchasing the #feedourfuture meal gift package available on Lazada or visit the campaign’s site here to extend a helping hand.

“There are people in the world so hungry, that God cannot appear to them except in the form of bread,” this thought provoking quote by Mahatma Gandhi serves as a reminder that even a small gesture of kindness can certainly go a long way.