When it comes to our culture, the most sensual yet graceful allure is the ‘saree.’ In particular, when we talk about the Kanchievaram, it is considered to be one of the grandest sarees.
Having said that, Resham, the purveyor of exclusive Kanchievaram silk sarees by renowned weavers, has released their latest brand campaign, which features Pavetraa Reddy, a popular Tik Tok star in Malaysia.
Resham stands firm behind their motto, “Wearing a handloom saree is actually wearing a piece of art.”
“In comparison to our previous campaign, which featured a very contemporary and fresh take on Kanchievaram silk sarees, we went a little more traditional this time.”
Resham by Sofistiq believes in and fosters the unrivalled elegance and grace of a hand-woven Kanchi Pattu saree. A simple elegant Kanchievaram silk saree can bring out the graciousness in any woman, not just brides.
Drape the 6 yards of grace at weddings or even temples, and always remember to cherish your Kanchi Pattu.
Dhashini Ganesalingam, a classically trained Carnatic singer, composed and sang the song for this campaign. The Annamalai University alumni infused the song with a lovely essence of a very wistful and poetic vibe.
To depict a lady’s love for Kanchi Pattu, the 6 yards of grace that is lovingly and painstakingly hand loomed, went for a dreamy, almost romantic feel.
The elegance of the Kanchievaram silk saree is a work of art in and of itself. Isn’t the contrast in the saree she’s donning arresting your gaze?
“We also believe that a handloom Kanchievaram silk saree can be passed down from mothers to daughters. Treasure it, drape it, and bask in its splendour.”
Well, do you want to begin the cycle of passing down your Kanchievaram silk saree to your daughter in the years ahead? Go check-out Resham’s official Instagram and Facebook handles to get their distinct elegance of hand loomed Kanchi Pattu.
Kudos to the team who worked on this campaign!
Song: @dhashani27, @drrkc1973@monst_avila_
Videography & Photography: @pixsura_photography