The popular retail group Valiram launched a coffee-table book that charts the history of the company since its founding in 1935. Titled Valiram: The First Hundred Years, the book was launched yesterday by the Sultan of Selangor, Sultan Sharafuddin Idris Shah.

(From left) Ashvin Valiram, Sharan Valiram, Sultan Sharafuddin, Tengku Permaisuri Norashikin, Datin Champa and Mukesh Valiram at the launch yesterday. Image credit: The Star Online

Led by Valiram executive directors and brothers Sharan, Ashvin and Mukesh Valiram, alongside their mother Datin Champa Valiram, the book is not only a passion project, but also a tribute to the family’s late patriarch, Datuk Jethanand Valiram. He passed away in 2017. Valiram: The First Hundred Years chronicles the family’s humble beginnings in the early 19th century from Hyderabad, India.

“This book has been three generations in the making, and we dedicate it to the next with the hope that they leave their imprint in the future chapters of the Valiram story. Every element in this book was carefully curated with input from all of us as a family,” said Sharan.


The youngest of the Valiram brothers, Ashvin, said they titled the book The First Hundred Years because they believe that the Valiram story will continue to evolve and the next generation will take on the task to record the family’s success in the next century.

“We hope that the tales within this first volume will remind our future generations of the legacy they come from and inspire them to work towards creating their own epic story,” said Ashvin.

Meanwhile, Mukesh said that the brothers are proud of how far the family has come, as he thanked their relatives, friends and partners who have been supporting them through the decades

Mukesh Valiram thanked their relatives, friends and partners who have been supporting them through the decades

During his speech at the launch of the book, Sultan Sharafuddin Idris Shah praised the Valiram family, as he reminisced meeting their late father Jethanand in 1997 at a store opening in Bukit Bintang, “The story of how the Valiram enterprise grew from a humble shop on Batu Road to a retail conglomerate spanning the Asia Pacific region is truly impressive,”

“Through the ups and downs, I am glad that Valiram’s business has become prosperous and successful. The Valirams are a true Malaysian success story and it’s a story to be shared,” the Sultan said. His consort, Tengku Permaisuri Norashikin was also present.

Valiram: The First Hundred Years will be distributed to a select few. The books are not for sale.

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