Putrajaya came alive with excitement today as thousands of Malaysians gathered to celebrate the much-anticipated return of MILO® Malaysia Breakfast Day 2025. More than 23,000 runners, along with 13,000 friends and families of all ages, enthusiastically participated in a fun-filled day packed with energizing activities, with the iconic MILO® Breakfast Run as the main highlight.
As MILO® commemorates 75 years in Malaysia, the brand continues its mission to fuel the nation’s energy and aspirations, embodying the enduring Malaysian spirit. With a lasting legacy of support for grassroots sports and a dedication to promoting healthier lifestyles, MILO® remains a trusted symbol of nutritious energy for generations.
“As we celebrate 75 years of MILO® providing nutritious goodness to all Malaysians, we remain committed to inspiring them to start their day with purpose and energy, with MILO® being a key advocate for healthy lifestyles. Aligned with MILO®’s anniversary theme ‘Dulu, Kini dan Selamanya demi Malaysia’, we continue to uphold the values that make MILO® a cherished part of Malaysian life across generations,” said Ng Su Yen, Business Executive Officer of MILO® Malaysia.
Since its launch in 2013, MILO® Malaysia Breakfast Day has brought together more than half a million Malaysians in a vibrant celebration of the benefits of starting the day with proper nutrition. This event not only promotes physical activity but also emphasizes the value of healthy eating habits, highlighting the significance of a balanced breakfast while inspiring positive lifestyle choices.
The event’s opening ceremony became even more remarkable with the official unveiling of the 75th Anniversary Masthead, led by Juan Aranols, CEO of Nestlé (Malaysia) Berhad; Tan Sri Wan Zulkiflee Wan Ariffin, Chairman of Nestlé (Malaysia) Berhad; Ng Su Yen, Business Executive Officer of MILO® Malaysia; Mohamad Sujairi bin Mohd Ishak, Chief Assistant Director of Perbadanan Putrajaya; Abdul Aziz bin Abdul Rahman, Deputy Director General of the Ministry of Youth & Sports; ACP Aidi Sham Mohamed, Putrajaya District Police Chief; and 75 Malaysian athletes, including legendary icons Datuk Marina Chin and Dato’ Mirnawan Nawawi. Adding to the excitement, national diver and Friend of MILO®, Bertrand Rhodict Lises, along with celebrities Nadhir Nasar and Erysha Emyra, made special guest appearances, delighting attendees with their presence.
The highlight of the day was the MILO® Breakfast Run, where participants kickstarted their morning with a choice of either a 3km or 7.5km route. At the finish line, they were greeted by an exciting lineup of activities, including MILO® Fitness Workout sessions featuring Zumba Fitness dances and Strong Nation workouts. A nutrition consultation booth provided free BMI checks and personalized guidance on maintaining a balanced diet and staying active. The event also offered interactive sports games, engaging educational activities, and MILO® sampling booths, keeping the crowd entertained and energized throughout the day.
A crowd favorite, the MILO® Goodness Truck, made a highly anticipated return, offering a captivating 360° experience that provided a behind-the-scenes look at how MILO® is crafted while highlighting the brand’s core values and sustainability efforts. This mobile exhibit also served as an engaging interactive station, allowing attendees to connect with MILO®’s rich legacy.
“Participating in MILO® Malaysia Breakfast Day 2025 for the first time has been an unforgettable experience,” shared Nadhir Nasar, a Friend of MILO®. “It’s truly inspiring to witness such a large gathering, especially of young people, embracing the spirit of MILO®. This event motivates me to keep promoting healthy living and encouraging younger generations to kickstart their day the right way – with MILO®.”
Beyond the Event: A Commitment to Health and Community
The return of MILO® Malaysia Breakfast Day underscores MILO®’s enduring mission to promote healthier lifestyles, foster family bonding, and strengthen community ties. “It marks a celebration of health, unity, and the enduring love Malaysians have for MILO® as we inspire all with nutritious goodness in every cup. We are encouraged by the participation of so many people today at Putrajaya, and we look forward to continuing this journey to other states,” said Ng Su Yen, Business Executive Officer, MILO® Malaysia.
MILO® Malaysia Breakfast Day 2025 will be Making its Way to Johor, Penang and Pahang
MILO® Malaysia Breakfast Day 2025 will continue its mission of spreading nutritious goodness across the country, with upcoming celebrations scheduled in Johor on 16 February 2025, Penang on 23 February 2025, and Pahang on 20 April 2025. Anticipating participation from over 75,000 MILO® enthusiasts, this promises to be one of the most remarkable events of its kind.
For more information on MILO® Malaysia Breakfast Day 2025, please visit Milo’s website.
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