Soch, the celebrated Indian ethnic-wear label known for it’s elegant blend of tradition and modernity, has officially arrived in Malaysia. With three new stores now open in Brickfields (Kuala Lumpur), Klang, and Johor Bahru, Soch brings it’s vibrant spirit of Indian fashion to local stores, offering Malaysians a chance to experience the artistry, colour, and grace that define the brand’s timeless appeal.
Founded in India, Soch has become synonymous with sophisticated ethnic wear that embraces the beauty of tradition while staying relevant to contemporary trends. The brand’s collections feature everything from intricate sarees and salwar suits to chic fusion wear, each piece thoughtfully designed to celebrated individuality and femininity. With a focus on premium fabrics, and detailed embroidery, Soch empowers women to express their unique style with elegance and confidence.
The opening of Soch’s Malaysian boutiques marks an exciting chapter for the brand’s growing international presence. The newly launched outlets in Brickfields, Johor Bahru and Klang, expands accessibility, ensuring that women across Malaysia can enjoy Soch’s collections without having to rely solely on online shopping or overseas trips.
For many Malaysians, Indian wear has often sourced through imports, and Soch’s arrival changes that narrative bringing curated collections directly to the hearts of Malaysia’s multicultural fashion landscape. The brand’s presence bridges a gap between authenticity and convenience, allowing customers to feel the textures, and select pieces that best represents their personality and cultural pride.
Soch’s Malaysian stores showcase a harmonious mix of traditional designs and modern silhouettes. Shoppers can expect to find vibrant sarees crafted in luxurious silks and georgettes, embroidered salwar suits perfect for festive gatherings, and fusion ensembles that effortlessly blend Indian artistry with contemporary aesthetics.
Beyond the fabrics and designs, Soch’s expansion into Malaysia reflects the growing global appreciation for Indian fashion and craftsmanship. The move follows the brand’s steady international growth with recent ventures into regions such as Middle East and North America. By being accessible in Malaysia, a country with a rich Indian heritage and a thriving multicultural audience, Soch continues it’s mission to make ethnic wear accessible to a wider community of fashion forward women.
Where to find Soch?
Brickfields Store : 78, Jalan Tun Sambanthan, Brickfields, 50470 Kuala Lumpur.
Klang Store : 51, Jalan Tengku Kelana, Klang, 41000 Selangor
Johor Bahru Store : 90, Jalan Wong Ah Fook, Bandar Johor Bahru, 80000 Johor.
Soch’s arrival in Malaysia is more than a retail expansion, it’s a celebration of elegance, culture, and self-expression. And with Deepavali just around the corner, there’s no better time to explore Soch’s latest festive collections. From luxurious sarees to contemporary fusion wear, discover the joy of dressing beautifully this festive season, because Soch is now in Malaysia, and the best deals are waiting for you!
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