The Madras High Court has granted interim protection to legendary composer Ilaiyaraaja, restricting the unauthorised use of his image, voice and other personal attributes across digital and social-media platforms. The directive, issued on Friday, temporarily bars YouTube channels, content creators and music companies from circulating manipulated visuals, AI-generated likenesses, caricatures or any material that capitalises on the composer’s persona without explicit consent.
Senior counsel S.Prabhakaran, representing Ilaiyaraaja, emphasised that the petition was not an attempt to prevent the public from enjoying his music. Instead, he said the concern centred on the widespread commercial exploitation of the composer’s identity, a trend that has accelerated with the rise of AI tools and meme-driven content.
A Surge in AI-Generated and Manipulated Content
According to court submissions, numerous online channels have been producing and circulating fabricated visuals featuring Ilaiyaraaja. These range from humorous edits and morphed photographs to AI-crafted avatars, many of which falsely suggest his endorsement or involvements.
Some accounts reportedly used his likeness in fan commentary videos or placed him in digitally altered scenarios to boost viewership and generate advertising revenue. Several screenshots submitted as evidence showed Ilaiyaraaja’s photographs inserted into unrelated or misleading context, creating the impression that he had approved or collaborated on the content.
Court Finds Prima Facie Case
After reviewing the allegations, the Bench concluded that Ilaiyaraaja had demonstrated a prima facie case requiring protection, especially given the composer’s stature and the potential harm caused by unauthorised digital manipulation.
The court has prohibited respondents from using any element of Ilaiyaraaja’s personality, including his image, voice, likeness or name, without permission. Notices have been issued to all parties involved directing them to file their counter affidavits by 19th December.
Next Hearing Expected in Four Weeks
The matter has been adjourned for four weeks, following which the High Court will deliberate further once responses from all respondent are received.
The case highlights a growing legal and ethical challenge surrounding the misuse of celebrity identities in the age of AI-generated media and digital content monetisation.
Sources: Cinema Express, The New Indian Express
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