The Malaysian dairy company Farm Fresh senior member, Jacob Mathan has tragically lost his life in a helicopter crash in the Philippines. The incident occurred on Tuesday (3/3/2026) morning around 7:20 AM in Barangay Quisao, Pilila, Rizal province.
The helicopter was carrying five individuals, including Jacob and other Farm Fresh employees, along with the CEO of Philippines Farm Fresh. Authorities confirmed that the CEO sustained injuries but is in stable condition.
Jacob Mathan, who had served as a Farm Director at Farm Fresh, was a significant figure in the company, having dedicated over a decade to its growth and success. Starting his career as an intern 13 years ago, Jacob rose through the ranks to become a respected leader within the organization. His commitment to fostering strong relationships with industry partners and government agencies was instrumental in enhancing Farm Fresh’s reputation in the dairy industry.
The company announced the tragic news on its official social media pages, sharing their deep sorrow over the loss of Jacob. In a heartfelt tribute, Farm Fresh Malaysia highlighted his invaluable contributions and the lasting impact he made within the company and beyond.
As investigations into the crash begin, the Farm Fresh community and industry partners are coming together to support one another during this difficult time, honoring Jacob’s legacy and ensuring that his contributions to the company and the dairy sector are never forgotten.
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