Astro Malaysia Holdings Berhad has recently launched the all-new Astro BizOne Rewards Campaign, that offers up to RM17.5 Million worth of guaranteed marketing support to help food and beverage (F&B) outlets Malaysia, to reach more customers and grow their businesses.
This initiative is part of the enhanced Astro BizOne package, a simplified content solution designed specifically for F&B outlets. The campaign builds on the success of their previous rewards programme introduced back in 2025, which saw around 200 outlets nationwide to receive marketing exposure through Astro’s media platforms.
This year’s campaign introduces a guaranteed rewards model, replacing the earlier lucky draw format. Under the new structure, eligible businesses will automatically receive marketing exposure across Astro’s television, radio and digital platforms when they subscribe to Astro BizOne package.
According to Tan Sian Tuang, Astro’s Head of Consumer and Enterprise Business, this initiative aims to help small and medium enterprises (SMEs) gain better visibility in an competitive market.
“Marketing drives business growth, and Astro’s powerful mix of TV, radio and digital platforms gives Small Medium Enterprises (SME) the visibility they need. With rising marketing costs, F&B operators are constantly searching for practical ways to attract customers and stand out, and Astro BizOne Rewards was created to provide accessible, meaningful exposure for SMEs across Astro’s media ecosystem,” he said.
Participating outlets will receive 1 guaranteed marketing reward which depends on their monthly subscription tier. The rewards may include radio advertisements through Astro Audio Ads, television features on programmes such as Buletin Awani or Borak SeeNi, as well as digital magazine coverage on lifestyle platforms.
Here’s the Guaranteed Marketing Rewards for Participating Outlets
Astro Audio Ads + Buletin Awani Feature (Minimum monthly subscription: RM1,200)
Reward value: approx. RM163,000
- A professionally produced 1-minute feature and interview on Buletin Awani, Malaysia’s leading news channel, giving the outlet valuable nationwide media exposure
- Online coverage on Astro Awani’s digital and social platforms, helping more customers discover the outlet
- Astro Audio Ads for the outlet, with 56 radio ad spots over 7 days (8 spots per day) to drive awareness and footfall
Astro Audio Ads + Borak SeeNI TV Feature (Minimum monthly subscription: RM1,000)
Reward value: approx. RM111,000
- A dedicated segment on Borak SeeNI, a dynamic TV talk show on Astro Prima that highlights entertainment and business insights, industry trends and success stories
- Social media exposure on Borak SeeNI platforms to extend reach beyond TV viewers
- Astro Audio Ads for the outlet, with 56 radio ad spots over 7 days (8 spots per day) to drive awareness and footfall
Astro Audio Ads + Digital Magazine Feature (Minimum monthly subscription: RM800)
Reward value: approx. RM78,000
- A 30-second radio ad aired 35 times over 7 days on up to two Astro Radio stations (Astro Audio operates 12 stations nationwide including ERA, Hitz, Mix, MY, Raaga, Sinar, Lite, Gegar, Zayan, Melody, GoXuan, ERA Sabah and ERA Sarawak)
For example, outlets with a RM1200 minimum monthly subscription could receive a one-minute feature on Buletin Awani alongside radio ads, while other tiers include features on Borak SeeNI or online editorial coverage. This campaign will be running from 9th March 2026 to 31st January 2027. New F&B outlets that subscribe to Astro BizOne with a minimum monthly subscription of RM800 will automatically qualify for the corresponding reward tier. They also provide outlets with access to live sports broadcast including huge events such as the Premier League and international badminton tournaments, along with entertainment channels tailored for businesses.
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