Varnam Malaysia
  • Home
  • News
  • Celebrity
  • Reviews
  • Features
  • Music
  • Trailers
  • Culture
No Result
View All Result
Varnam Malaysia
  • Home
  • News
  • Celebrity
  • Reviews
  • Features
  • Music
  • Trailers
  • Culture
No Result
View All Result
Varnam Malaysia
No Result
View All Result
Home Culture

Resham; Reckons Wearing a Handloom Saree Is Just Like Wearing a Piece of Art

by Latha
May 24, 2021
40
SHARES
Share on FacebookShare on TwitterSend

When it comes to our culture, the most sensual yet graceful allure is the ‘saree.’ In particular, when we talk about the Kanchievaram, it is considered to be one of the grandest sarees. 

View this post on Instagram

A post shared by Resham By Sofistiq (@resham_by_sofistiq)

Having said that, Resham, the purveyor of exclusive Kanchievaram silk sarees by renowned weavers, has released their latest brand campaign, which features Pavetraa Reddy, a popular Tik Tok star in Malaysia. 

Resham stands firm behind their motto, “Wearing a handloom saree is actually wearing a piece of art.”

“In comparison to our previous campaign, which featured a very contemporary and fresh take on Kanchievaram silk sarees, we went a little more traditional this time.” 

Resham by Sofistiq believes in and fosters the unrivalled elegance and grace of a hand-woven Kanchi Pattu saree. A simple elegant Kanchievaram silk saree can bring out the graciousness in any woman, not just brides.

View this post on Instagram

A post shared by Resham By Sofistiq (@resham_by_sofistiq)

Drape the 6 yards of grace at weddings or even temples, and always remember to cherish your Kanchi Pattu.

Dhashini Ganesalingam, a classically trained Carnatic singer, composed and sang the song for this campaign. The Annamalai University alumni infused the song with a lovely essence of a very wistful and poetic vibe.

To depict a lady’s love for Kanchi Pattu, the 6 yards of grace that is lovingly and painstakingly hand loomed, went for a dreamy, almost romantic feel. 

View this post on Instagram

A post shared by Resham By Sofistiq (@resham_by_sofistiq)

The elegance of the Kanchievaram silk saree is a work of art in and of itself. Isn’t the contrast in the saree she’s donning arresting your gaze?

“We also believe that a handloom Kanchievaram silk saree can be passed down from mothers to daughters. Treasure it, drape it, and bask in its splendour.”

Well, do you want to begin the cycle of passing down your Kanchievaram silk saree to your daughter in the years ahead? Go check-out Resham’s official Instagram and Facebook handles to get their distinct elegance of hand loomed Kanchi Pattu.

Kudos to the team who worked on this campaign!

MUA: @sofistiq_bridal
Muse: @pavetraa
Song: @dhashani27, @drrkc1973@monst_avila_
Jewels: @erista_jewel_box
Blouse: @sparsha_designs
Stylist: @styledbynavin
Flowers: @blooms_bykarthik
Bangles: @alamkaara
Videography & Photography: @pixsura_photography

Follow us on Instagram, Facebook or Telegram for more updates and breaking news. 

Filed Under Kanchievaram silk sareePavetraa Reddyresham by sofistiqResham sarees
https://lomp.at/41ubz
Share36Tweet2Send

YOU MIGHT ALSO LIKE

Lifestyle

The Gardens Mall Illuminates Deepavali with a Grand Celebration of Culture and Lights

by Shivashangkari Chandran
October 13, 2025

The Gardens Mall ushers in the Festival of Lights with an enchanting celebration that combines art, culture, and tradition from...

Read more
Image Source: Soch Malaysia
Fashion

Soch Finally Lands in Malaysia: Tradition Meets Modern Elegance Across Three New Stores

Soch, the celebrated Indian ethnic-wear label known for it’s elegant blend of tradition and modernity, has officially arrived in Malaysia....

Read more
by Shivashangkari Chandran
October 9, 2025
Lifestyle

Renaissance Kuala Lumpur Hosts Coffee Date for Brew with Benefits

On September 30, 2025, Renaissance Kuala Lumpur Hotel & Convention Centre welcomed an intimate pool of media friends and partners...

Read more
by Shivashangkari Chandran
October 6, 2025
Lifestyle

JW Marriott Launches Luxurious New Resort in Cam Ranh Bay, Vietnam

JW Marriot, Marriott Bonvoy's portfolio over 30 extraordinary hotel brands unveils branded JW Marriott Cam Ranh Bay Resort & Spa...

Read more
by Kavitha
October 5, 2025
Lifestyle

Sheraton Hotels and Resort Opens First Johor Bahru Property

Sheraton Hotels and Resorts, part of Marriott Bonvoy’s portfolio of hotel brands, has expanded its presence in Malaysia with the...

Read more
by Shivashangkari Chandran
October 3, 2025
Lifestyle

Marriott Bonvoy Expands in India: Launches Executive Apartments in Bengaluru UB City

Marriott Bonvoy, with its global portfolio of over 30 distinguished hotel brands, has strengthened its presence in India with the...

Read more
by Kavitha
September 28, 2025
Lifestyle

Nights of Fright 11 Returns to Sunway Lagoon with Puppetmaker and All-New Haunted Experiences!

The nation’s biggest Halloween event, Nights of Fright (NOF) at Sunway Lagoon is back for its 11th edition, promising bigger...

Read more
by Shivashangkari Chandran
September 26, 2025
Lifestyle

Karuveppilai: The Leaf That Protects, Heals, and Nourishes

Karuveppilai, also known as curry leaves, is one of the most beloved ingredients in Indian households. For generations, our mothers...

Read more
by Kavitha
September 26, 2025
Lifestyle

From Self-Doubt to Self-Assured: How Cleanliness Changes Everything

Confidence isn’t just something you’re born with—it’s something you can build. One of the simplest ways to start is by...

Read more
by Kavitha
September 24, 2025
Food

Indulge in Tradition: Indian Sweets That Are Actually Healthy

In every Indian festival or celebration, sweets hold a special place. Be it weddings, birthdays, or festive occasions, serving sweets...

Read more
by Kavitha
September 23, 2025
Load More

TRENDING

  1. 1

    Influenza Cases in Selangor Surge Over 80% in a Week, Majority Linked to Schools

  2. 2

    Temporary Shift to Online Learning for 72 Schools During ASEAN Summit

  3. 3

    [PART 1] Light, Colours & Traditions: Deepavali Bazaars Happening Across Malaysia This October

  4. 4

    Malaysian Pannir Selvam Executed in Singapore for Drug Trafficking

  5. 5

    Pearly and Thinaah Storm Into Arctic Open Quarter-Finals

  • Advertise With Us
  • Jobs
  • Contact Us
  • Privacy Policy

© 2025 Vijandren Ramadass. All Rights Reserved.

No Result
View All Result
  • Home
  • News
  • Celebrity
  • Reviews
  • Features
  • Music
  • Trailers
  • Culture

© 2025 Vijandren Ramadass. All Rights Reserved.

No Result
View All Result
  • Home
  • News
  • Celebrity
  • Reviews
  • Features
  • Music
  • Trailers
  • Culture

© 2025 Vijandren Ramadass. All Rights Reserved.