Varnam Malaysia
  • Home
  • News
  • Celebrity
  • Reviews
  • Features
  • Music
  • Trailers
  • Culture
No Result
View All Result
Varnam Malaysia
  • Home
  • News
  • Celebrity
  • Reviews
  • Features
  • Music
  • Trailers
  • Culture
No Result
View All Result
Varnam Malaysia
No Result
View All Result
Home Culture

Resham; Reckons Wearing a Handloom Saree Is Just Like Wearing a Piece of Art

by Latha
May 24, 2021
40
SHARES
Share on FacebookShare on TwitterSend

When it comes to our culture, the most sensual yet graceful allure is the ‘saree.’ In particular, when we talk about the Kanchievaram, it is considered to be one of the grandest sarees. 

View this post on Instagram

A post shared by Resham By Sofistiq (@resham_by_sofistiq)

Having said that, Resham, the purveyor of exclusive Kanchievaram silk sarees by renowned weavers, has released their latest brand campaign, which features Pavetraa Reddy, a popular Tik Tok star in Malaysia. 

Resham stands firm behind their motto, “Wearing a handloom saree is actually wearing a piece of art.”

“In comparison to our previous campaign, which featured a very contemporary and fresh take on Kanchievaram silk sarees, we went a little more traditional this time.” 

Resham by Sofistiq believes in and fosters the unrivalled elegance and grace of a hand-woven Kanchi Pattu saree. A simple elegant Kanchievaram silk saree can bring out the graciousness in any woman, not just brides.

View this post on Instagram

A post shared by Resham By Sofistiq (@resham_by_sofistiq)

Drape the 6 yards of grace at weddings or even temples, and always remember to cherish your Kanchi Pattu.

Dhashini Ganesalingam, a classically trained Carnatic singer, composed and sang the song for this campaign. The Annamalai University alumni infused the song with a lovely essence of a very wistful and poetic vibe.

To depict a lady’s love for Kanchi Pattu, the 6 yards of grace that is lovingly and painstakingly hand loomed, went for a dreamy, almost romantic feel. 

View this post on Instagram

A post shared by Resham By Sofistiq (@resham_by_sofistiq)

The elegance of the Kanchievaram silk saree is a work of art in and of itself. Isn’t the contrast in the saree she’s donning arresting your gaze?

“We also believe that a handloom Kanchievaram silk saree can be passed down from mothers to daughters. Treasure it, drape it, and bask in its splendour.”

Well, do you want to begin the cycle of passing down your Kanchievaram silk saree to your daughter in the years ahead? Go check-out Resham’s official Instagram and Facebook handles to get their distinct elegance of hand loomed Kanchi Pattu.

Kudos to the team who worked on this campaign!

MUA: @sofistiq_bridal
Muse: @pavetraa
Song: @dhashani27, @drrkc1973@monst_avila_
Jewels: @erista_jewel_box
Blouse: @sparsha_designs
Stylist: @styledbynavin
Flowers: @blooms_bykarthik
Bangles: @alamkaara
Videography & Photography: @pixsura_photography

Follow us on Instagram, Facebook or Telegram for more updates and breaking news. 

Filed Under Kanchievaram silk sareePavetraa Reddyresham by sofistiqResham sarees
https://lomp.at/41ubz
Share36Tweet2Send

YOU MIGHT ALSO LIKE

Image Source: MalayMail
Lifestyle

22 Million Malaysians to Get RM100 SARA, Here’s How to Confirm Yours

by Shivashangkari Chandran
August 21, 2025

A total of 22 million Malaysians aged 18 and above can now check their eligibility for the Sumbangan Asas Rahman...

Read more
Lifestyle

Celebrate Merdeka with Pandora’s Malaysian-Inspired Charms

As Malaysia marks 68 years of independence, Pandora is celebrating the nation’s spirit with a special collection of charms inspired...

Read more
by Shivashangkari Chandran
August 17, 2025
Lifestyle

COLOUR POP: Pandora’s Summer Collection Celebrates Joyful Hues and Vibrant Confidence

As the sun shines brighter and the days get longer, Pandora invites jewellery lovers to step into the spotlight with...

Read more
by Shivashangkari Chandran
August 9, 2025
Lifestyle

AirAsia Debuts Enhanced Cabin Crew Uniform at KL Fashion Week Featuring Regional Craftsmanship

AirAsia took the stage at Kuala Lumpur Fashion Week (KLFW) 2025 today with an enhanced cabin crew uniform incorporating recycled...

Read more
by Tivyasruthi Nair Prem Ananth
August 7, 2025
Fashion

A New Era Begins: Meet the Top 16 Finalists of Miss Universe Malaysia 2025

A fresh chapter begins for the Miss Universe Malaysia Organization (MUMO) as it officially reveals the Top 16 finalist from...

Read more
by Shivashangkari Chandran
August 2, 2025
Lifestyle

Manulife Malaysia Champions a New Era of Health Protection from Coverage to Care

With rising health risks and escalating medical costs, the urgency for stronger and more proactive health protection in Malaysia has...

Read more
by Tivyasruthi Nair Prem Ananth
July 31, 2025
Image Source: rubinirubi Instagram
Fashion

Beyond the Runaway: Rubini’s Raw Take on Fashion, Identity and Icons

Rubini Sambanthan is no stranger to style or the spotlight. Crowned Miss International Malaysia 2014, and widely recognized as Malaysia’s...

Read more
by Shivashangkari Chandran
July 24, 2025
Lifestyle

Mr.Pint Is on the Hunt: Guinness Launches Search for Malaysia’s First Chief Pint Officer

Office workers across the Klang Valley have been doing double takes this week as a surprise visitor crashed their lunch...

Read more
by Shivashangkari Chandran
July 17, 2025
Lifestyle

Discover Mindful Living with Urban Plus at PARKROYAL COLLECTION Kuala Lumpur

PARKROYAL COLLECTION Kuala Lumpur introduces its exclusive URBAN PLUS package, tailored for today’s discerning travellers who seek meaningful experiences and...

Read more
by Tivyasruthi Nair Prem Ananth
July 14, 2025
Lifestyle

Bigger & Bolder: Kuala Lumpur Fashion Week 2025 Returns Amplified

Set to make a striking return, Kuala Lumpur Fashion Week (KLFW) is reigniting its collaboration with Suria KLCC and KLCC...

Read more
by Tivyasruthi Nair Prem Ananth
July 10, 2025
Load More

TRENDING

  1. 1

    Malaysia Airlines Adjusts Flight Schedules Ahead of Merdeka Day Airspace Closure

  2. 2

    The Four Malaysian Indians Who Made Forbes Malaysia’s 50 Richest 2020

  3. 3

    Court Hill Sri Ganesar Temple Gears Up for Two-Day Vinayagar Chathurthi Festival

  4. 4

    All You Need to Know About Mirugasirisham: The Orion

  5. 5

    Renowned Educator Datuk Anthony Reynolds Peter’s Take On Government’s Special Education Channel; DidikTV

  • Advertising
  • Jobs
  • Contact Us
  • Privacy Policy

© 2025 Vijandren Ramadass. All Rights Reserved.

No Result
View All Result
  • Home
  • News
  • Celebrity
  • Reviews
  • Features
  • Music
  • Trailers
  • Culture

© 2025 Vijandren Ramadass. All Rights Reserved.

No Result
View All Result
  • Home
  • News
  • Celebrity
  • Reviews
  • Features
  • Music
  • Trailers
  • Culture

© 2025 Vijandren Ramadass. All Rights Reserved.