Varnam Malaysia
  • Home
  • News
  • Celebrity
  • Reviews
  • Features
  • Music
  • Trailers
  • Culture
No Result
View All Result
Varnam Malaysia
  • Home
  • News
  • Celebrity
  • Reviews
  • Features
  • Music
  • Trailers
  • Culture
No Result
View All Result
Varnam Malaysia
No Result
View All Result
Home Lifestyle

Santharuban Appointed As CEO Mantle of Etika Holdings 

An inspiration for all young and upcoming entrepreneurs!

by Revathi Durai
April 11, 2022
Image credit: Advertising + Marketing

Image credit: Advertising + Marketing

80
SHARES
Share on FacebookShare on TwitterSend

Known as Malaysia’s most prominent FMCG companies in the country with a market leadership position in beverage and dairy industries, Santharuban Thurai Sundaram is taking on the role of CEO of Etika Holdings effective from 1st April.

His main job-scope for this current role is to oversee Malaysia, Singapore, and Brunei markets. Prior to taking on the current role here, he served as Etika’s senior vice president of marketing and alternate business and later took on the CEO role at a newly-acquired vending biz in 2020. 

Image Credit: Marketing Interactive

Besides that, he has also served as the head of communications and planning, and group digital services at Celcom Axiata.

Ruban, who has served at Etika for the past 14 years, began his career as a brand manager and gradually rose through the ranks to head the entire marketing department. Being an inspirational leader among his colleagues and to our Indian community, Ruban has nearly two decades of experience in the marketing and commercial field. 

Having said that, he had launched multiple successful brands and expanded existing brands under Etika including Pepsi, Mountain Dew, Tropicana, WONDA Coffee, Goodday Milk, Calpis, and Dairy Champ. In a previous interview with Advertising + Marketing, Ruban said that the pandemic resulted in an increase in brand partnerships and the company also saw a spike in sales. This trend was especially evident in high-rise residences with younger and more affluent consumers who are always on the go.

Image Credit: Marketing Magazine

Etika has since reached its goals under his leadership and earned more than 200 awards and medals for their innovative product launches and campaigns. Well, we are amazed of your continuous achievements and wishing more success will come your way eventually!

Keep inspiring all the young entrepreneurs, Ruban!

Follow us on Instagram, Facebook or Telegram for more updates and breaking news. 

Filed Under CalpisCelcom AxiataCEOEtika HoldingsGoodday MilkMountain DewPepsiSantharuban ThuraiTropicanaWONDA Coffee
https://lomp.at/brobh
Share66Tweet6Send

YOU MIGHT ALSO LIKE

Food

Chai, Kaapi & Culture: Cafes Worth Visiting in KL

by Kavitha
September 17, 2025

Exploring food is every Indian’s favorite pastime, and when it comes to unique experiences, Indian cafes definitely stand out. With...

Read more
Lifestyle

Superstitions or Science? The Hidden Truth Behind Indian Beliefs

Our generation has grown up hearing countless superstitions from parents and grandparents — many of which often sound unrealistic or...

Read more
by Kavitha
September 17, 2025
Lifestyle

AirAsia takes centre stage at Keretapi Sarong 2025 in celebration of Malaysia Day

AirAsia stole the spotlight at Keretapi Sarong 2025, an annual cultural celebration organised by LOCCO Malaysia. The colourful event brought...

Read more
by Kavitha
September 16, 2025
Lifestyle

Marriott Executive Apartments Debut in Kuala Lumpur with It’s Largest Property in Asia Pacific

Marriott Executive Apartments has officially opened its newest property in Malaysia, introducing a sophisticated urban retreat in the heart of...

Read more
by Shivashangkari Chandran
September 13, 2025
Lifestyle

Immunity in a Cup: The Power of Indian Traditional Drinks

People often overlook the most important part of staying healthy — building strong immunity. If there’s one thing the Covid-19...

Read more
by Kavitha
September 11, 2025
Lifestyle

Golden Palm Tree Malaysia Unveils Merdeka Special Package for the Perfect Freedom Getaway

In celebration of Malaysia’s 68th Merdeka Day, Golden Palm Tree Malaysia is inviting holidaymakers to indulge in the ultimate freedom...

Read more
by Shivashangkari Chandran
September 11, 2025
Image credit: Medical News Today
Lifestyle

Damaging Habits That You Should Avoid Doing To Your Hair

We frequently harm our hair in our pursuit of wanting attractive hair. But, we do not know that most routine...

Read more
by Shavitra Rai
September 11, 2025
Community

Five Quick Home Remedies To Fix Your Digestive Woes

Imagine you're eating some delicious home-cooked food prepared by your amma, and you're enjoying the burst of flavours in your...

Read more
by Latha
September 10, 2025
Lifestyle

Home Freshness, The Indian Way: Simple Hacks That Work

Cleaning the house can feel like a never-ending hustle. With our busy work schedules and endless commitments, many of us...

Read more
by Kavitha
September 9, 2025
Lifestyle

Hyatt Regency Kuala Lumpur at KL Midtown Marked It’s Opening with Culinary Experience

Food lovers have something big to look forward to this month as Hyatt Regency Kuala Lumpur at KL Midtown officially...

Read more
by Shivashangkari Chandran
September 8, 2025
Load More

TRENDING

  1. 1

    Achamillai Achamillai Returns with the Chennai Series, Celebrating Voices of Resilience

  2. 2

    ‘Alexperience’ Was A Fun-Filled Standup Comedy Show With A Sprinkle of Alexander Babu’s Magic

  3. 3

    Chai, Kaapi & Culture: Cafes Worth Visiting in KL

  4. 4

    All You Need to Know About Mirugasirisham: The Orion

  5. 5

    LRT Kelana Jaya Upgrade Works Delayed: Here Are the Affected Stations and Dates

  • Advertise With Us
  • Jobs
  • Contact Us
  • Privacy Policy

© 2025 Vijandren Ramadass. All Rights Reserved.

No Result
View All Result
  • Home
  • News
  • Celebrity
  • Reviews
  • Features
  • Music
  • Trailers
  • Culture

© 2025 Vijandren Ramadass. All Rights Reserved.

No Result
View All Result
  • Home
  • News
  • Celebrity
  • Reviews
  • Features
  • Music
  • Trailers
  • Culture

© 2025 Vijandren Ramadass. All Rights Reserved.