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Kisona Selvaduray Receives RM100k Sponsorship To Pursue Her Olympic Dream

by Nanthini Suresh
March 16, 2023
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The young shuttler’s spectacular victory bouncing back after facing criticism in the past is still sensational.

Our National Women’s Single player, S. Kisona, come up with a decision that shook the entire nation with her resignation. She left the Badminton Association of Malaysia (BAM) in December to pursue a professional career. Also, to focus on the rehabilitation of her leg as she had an operation a year ago.

Recently, the 2019 Sea Games gold medalist receives a RM100,000 sponsorship deal from Matrix Concepts Holdings Bhd. With the new sponsorship deal, she hopes that she has what it takes to qualify for the 2024 Paris Olympics.

The world No. 48 is now receiving coaching from former internationals Zakry Latif and Arif Latif at the Sendayan Badminton Club with the goal of achieving the Top 20 by early next year.

Seremban-born badminton prowess expressed “Firstly, I want to thank my father (A. Selvaduray) because he was the one who approached Matrix. We had been looking for sponsors since I left BAM four months ago. I am really happy that I can continue to chase my dream, and I want to thank (Matrix founder and chief executive officer) Datuk Seri Lee Tian Hock for believing in me.”

“This is a good start for me. I have recovered and have the confidence to perform on court,” says the national player, who will play in next week’s Super 300 Swiss Open. Before entering the tournament, she will compete in the preliminary rounds.

Present at the ceremony at Academy Badminton Malaysia in Bukit Kiara were BAM president Tan Sri Norza Zakaria, deputy president Datuk B. Subramaniam, vice-president Datuk Ng Chin Chai and secretary-general Datuk Kenny Goh.

Tan Sri Norza Zakaria stated that BAM was committed to helping athletes who represented the country, including those who trained outside the national setup.  On the other hand, Datuk Seri Lee Tian Hock, the Matrix founder and chief executive officer mentioned that upon receiving the letter form Kisona on Friday and he quickly made arrangements to sponsor her.

He further said “I’ve known of Kisona even before she left the national body, and I am always there to support athletes who want to make the country proud, even more when they are from Negri Sembilan. Apart from this sponsorship deal, which will cover her tournament expenses, I have also extended a complimentary membership for her to train at Sendayan Badminton Club, which is owned by Matrix.”

“I also want to thank Tan Sri Norza for extending assistance to Kisona through the National Sports Institute.” he continues.

With this happy news, let’s hope that our Kisona will bloom flourishingly in this badminton sphere and make our nation proud. 

Best of luck for your future endeavors, Kisona!

Source: [1]

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Filed Under Badminton Association of Malaysia (BAM)kisona selvadurayMalaysian National TeamNational Badminton PlayerS.Kisona
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