Varnam Malaysia
  • Home
  • News
  • Celebrity
  • Reviews
  • Features
  • Music
  • Trailers
  • Culture
No Result
View All Result
Varnam Malaysia
  • Home
  • News
  • Celebrity
  • Reviews
  • Features
  • Music
  • Trailers
  • Culture
No Result
View All Result
Varnam Malaysia
No Result
View All Result
Home Community

Deepavali 2023 Advertisements That Speak On Fraternity, Unity And Joy

by Sabita
November 12, 2023
12
SHARES
Share on FacebookShare on TwitterSend

One of the most significant aspects of Deepavali in Malaysia is the amazing, thought-provoking, and emotional ways in which companies produce their Deepavali advertisements, which try to earnestly capture the realities, hopes, and dreams of the Indian Hindu community in Malaysia. This year, in conjunction with the festival period, many prominent brands and establishments have published their own unique advertisements that not only act as a way of branding and publicising their products but also act as an instrument that gives representation to the cultural, religious, and social values and expressions of the Indian Hindu community. Here are a few ads that, through their own perspectives and directions, shed light on the intimate lives of the Indian Hindu community during Deepavali.

Murukku Mella Kirukku by Air Selangor
YouTube video

This sweet and comedic advertisement by Air Selangor expresses the age-old tale of the importance of acceptance within families across generational ties. An aged mother who has been injured has to entrust her daughter and daughter-in-law’s in preparing one of the most significant Deepavali delicacies—the Murruku! While the mother is at first reluctant and dismissive of their capabilities, she soon learns, through careful inspection of their preparation of the delicacy, that they too have the competence to create delicious murukkus. The advertisement, through its comedic and thoughtful writing, evokes the sweet and necessary message that the older generation should lay trust and outmost hope in the younger generation to continue their traditions and heritage.

Time Well Spent by Perodua 
YouTube video

Perodua’s advertisement expresses the significance and efficiency of time spent during the festive season of Deepavali. Each act, be it cooking mutton curry or decorating the household with ornaments and koolam, all conveys the absolute importance of time in creating and sustaining the relationship between family members during this festive season. The advertisement reveals very aesthetically and beautifully, through fast-cut edits and transitions, how all these various activities that take time and labour all contribute to strengthening the joy and happiness of families. It is not the act itself, but the bond these acts create through the unforgettable and wonderful memories they form, that is the most precious gift of all of this season.

Related:  Deepavali 2025 Ads That Warm the Heart and Remind Us What the Festival Truly Means
Maya’s Unspoken Wish by MR.DIY 
YouTube video

In keeping with tradition and how Deepavali is about selflessness and charity, this advertisement by Mr. DIY conveys a poignant tale of a girl with a noble and altruistic heart. The advertisement shows a cheerful young girl spending a beautiful day with her friend when she comes across a barber shop. Her male classmate discourages her from going into the barbershop because it’s for boys only, but the young girl defies this gendered convention and goes in anyway. While many might assume the girl would be getting a hairstyle for herself, she instead generously has her hair cut for the sole purpose of donating it to those who are in need of it. This attribute of selflessness and defiance against gendered norms is much needed for the younger generation to grow up to be responsible adults.

Not For Rent by Taylor’s College Malaysia
YouTube video

This short film by Taylor’s College Malaysia is one that grips the audience with the burdening and horrendous reality of housing discrimination that many in the Indian community face. The script boldly reveals the social truth of how landlords have a disgustingly racist preference for non-Indian tenants over Indian tenants. The narrative that unveils shows not only the humiliating conditions that this racist practice pushes many Indians to, but also suggests that through kindness and understanding developing between landlords, tenants, and property agents, the possibility of a harmonious, racially diverse society is achievable.

These are just some of the many works that Malaysian brands and establishments produce as a way of representing and acknowledging their Malaysian Hindu customers and fellow citizens. They evoke the truth of how vital and intrinsic media recognition is to strengthen and affirm the bond a multicultural people have with one another, the nation, and these brands as a whole. These yearly projects not only present a glimpse into the lives of the Hindus in Malaysia but also help people of other cultures learn and understand the cultural significance of Deepavali for all those who celebrate it.

Follow us on Instagram, Facebook or Telegram for more updates and breaking news. 

Filed Under air selangorDeepavaliMR.DIYPeroduaTaylor's College
https://lomp.at/vr2zw
Share5Tweet3Send

YOU MIGHT ALSO LIKE

Image Source: Bernama
Community

KESUMA Targets 1,000 Indian Youth for Professional Jobs Through MISI 2.0

by Shivashangkari Chandran
October 21, 2025

The Ministry of Human Resources (KESUMA) has set an ambitious goal to train the place 1,000 Indian youths in high-paying...

Read more
Image Source: Malay Mail
Community

Penang CM Announces New Land Allocation for Rajaji Tamil School

Penang Chief Minister Chow Kon Yeow announced that a new piece of land been allocated for Rajaji Tamil School in...

Read more
by Kavitha
October 21, 2025
Image Source: Bernama
Community

Melaka Allocates RM200,000 to Bring Festive Cheer to Over 1,000 Indian Families

The Melaka state government has allocated RM200,000 to support over 1,000 Indian families across all parliamentary constituencies in conjunction with...

Read more
by Shivashangkari Chandran
October 18, 2025
Community

redBus Celebrates the Spirit of Homecoming and Togetherness this Deepavali

As Malaysians prepare to celebrate Deepavali, redBus is shining a light on the journeys that bring families together. Through it’s...

Read more
by Shivashangkari Chandran
October 17, 2025
Community

MADANI Government Unveils RM42 Million in New Aid and Education Programmes for Indian Community

The upcoming Deepavali celebration carries added jot for the Indian community as the MADANI Government announced several new initiative worth...

Read more
by Shivashangkari Chandran
October 16, 2025
Image Source: FMT
Community

3,000 Indian students to receive new laptops from MITRA

A total of 3,000 Indian students pursuing higher studies in higher education institutions in Malaysia will receive new laptops under...

Read more
by Kavitha
October 15, 2025
Community

“Cahaya Madani, Sinar Perpaduan”: National Deepavali Open House Set for October 18

In conjunction with Deepavali, the Festival of Lights, which will be celebrated by Hindus on October 20, 2025, the National-Level...

Read more
by Kavitha
October 15, 2025
Community

Price Control on Essential Items Ahead of Deepavali, Says Minister

In conjunction with the upcoming Deepavali festival, price controls will be implemented nationwide on nine essential items, said Minister of...

Read more
by Kavitha
October 14, 2025
Image Source: The Sun
Community

New Homes, New Hope: Byram Estate Residents Celebrate Deepavali with Joy

This Deepavali is extra special for the residents of Ladang Byram, who will celebrate the Festival of Lights in their...

Read more
by Shivashangkari Chandran
October 13, 2025
Community

Jeram Estate Tamil School to Receive New Building Under 2026 Budget

Prime Minister Datuk Seri Anwar Ibrahim has announced that under the 2026 Budget development plan, Jeram Estate Tamil School will...

Read more
by Kavitha
October 13, 2025
Load More

TRENDING

  1. 1

    Light Up Your Deepavali At The Exchange TRX’s Art Of Radiance Celebration

  2. 2

    The Origins Of The Indian Oil Bath Tradition On Deepavali Morning

  3. 3

    3,000 Indian students to receive new laptops from MITRA

  4. 4

    “Dharma MADANI” Programme: RM20,000 Aid for 1,000 Hindu Temples

  5. 5

    Deepavali 2025 Ads That Warm the Heart and Remind Us What the Festival Truly Means

  • Advertise With Us
  • Jobs
  • Contact Us
  • Privacy Policy

© 2025 Vijandren Ramadass. All Rights Reserved.

No Result
View All Result
  • Home
  • News
  • Celebrity
  • Reviews
  • Features
  • Music
  • Trailers
  • Culture

© 2025 Vijandren Ramadass. All Rights Reserved.

No Result
View All Result
  • Home
  • News
  • Celebrity
  • Reviews
  • Features
  • Music
  • Trailers
  • Culture

© 2025 Vijandren Ramadass. All Rights Reserved.