Deepavali Print Decoration Industry Thrives Despite The Era Of Digitalization

In preparation for the festive season of Deepavali, the common cultural practice amongst many Hindus in Malaysia of decorating their households with colourfully printed ornaments is conducted. The printed decorations, often carrying vibrant motives of extravagant oil lamps, flowers, peacocks, and Hindu deities, act as a form of cultural and religious expression that contributes to bringing out the joyous soul that is at the centre of the festival of lights.

Many Hindu customers not only buy the printed decorations to be pasted and hung on their walls but also show enthusiasm for purchasing ampao envelope packets and greeting cards to be shared with their loved ones. The work of printing these decorations begins nearly two months before the month of Deepavali in order to keep up with the anticipating demands of eager customers. The printing decoration industry has even ventured into selling their products online, but it has so far received less support from the public, as customers prefer to buy the items in the store itself. While people are still following the tradition of adorning their homes with printed decorations, the practice of buying and posting greeting cards to their friends and family, which was incredibly popular in the age before the internet, has sadly gone almost entirely extinct due to the arrival of digital forms of festival greetings.

Selvam Gopal, a worker in the printing industry, details meticulously how these joyous and colourful printed decorations are created.

First, the company would create the design. Then we run the colours through the printing machine, then we choose the plating colour and run it through another machine. Afterwards, we dry the print, cut it precisely, and run it through the final printing process that automatically places the adhesive on the many prints that it produces.
– Selvam Gopal, Printed Deepavali Decorations Worker

Due to high demand, Printed Deepavali Decorations wholesaler Sharwani Murali shares that they even deliver their items domestically to other states such as Perak and Penang, as well as exporting internationally to countries like Singapore. Their company specialises in creating many new motifs and designs that have been received with incredible support by eager customers.

This year we have produced many designs, for example, these 6D danglers, 4D danglers, peacock danglers, and stamping danglers. We even have Deepavali cards that have been purchased. Until now, we have been getting orders from schools, but since we do not have anymore stock, we had to stop the sale.
– Sharwani Murali, Wholesaler for Printed Deepavali Decorations