Wearing a Kanjivaram saree is more than just donning clothes, it’s an artistic expression of Indian tradition, grace, and cultural identity. Among the many varied fabrics of India, the Kanjivaram saree, with its rich silk and elaborate designs, is a notable example. Every Kanjivaram saree, which has its origins in the Tamil Nadu temple town of Kanchipuram, is an enduring example of the centuries-old workmanship that has been passed down through the generations of expert weavers.
The Journey of Rooted in Tradition
Rooted in Tradition, known as Oddissey Artz, started 12 years ago with the sale of authentic temple jewelry, which was very hard to find in Malaysia at the time. Oddissey Arts also sold pure cottons and various types of authentic sarees from India online. Later, it became Rooted in Tradition.
In 2020, Rooted in Tradition opened their first boutique in Klang, showcasing beautiful Kanjivaram silk sarees. This marked the beginning of their specialization in pure Kanjivaram silk. On June 23, 2024, they expanded further with a second store located in Brickfields, Kuala Lumpur.
Let’s immerse ourselves in the enchanting ambience of Rooted in Tradition
VoguePR joined with Rooted in Tradition to organize a milestone event commemorating ethnic heritage and custom. This partnership represents a common dedication to maintaining and honoring customs that have great cultural importance. The event sought to highlight the richness of ancient traditions and encourage a deeper appreciation among guests by utilizing Rooted in Tradition’s commitment to cultural preservation and VoguePR’s strategic communication capabilities.
Dynmic Duo Theyvekgan and Kunasri Hosted an Unforgettable Cultural Extravaganza
Theyvekgan and Kunasri, both seasoned event hosts with many years of experience, were chosen for their outstanding skills in keeping a large crowd interactive. Their wealth of broadcasting expertise added a polished element to the proceedings, guaranteeing a smooth and captivating event from beginning to end. Renowned for their captivating demeanor and sophisticated hosting abilities, they skillfully oversaw the show, preserving a lively environment that enthralled the audience the entire time.
In addition to just facilitating, their roles as hosts helped the guests feel more connected and understanding of one another. Theyvekgan and Kunasri enhanced the event experience by fusing entertainment with cultural education, making it not only educational but also entertaining and unforgettable for all those in attendance. Their skill in fusing warmth and expertise made sure that the event struck a deep chord with the audience, instilling in them a sense of community and cultural diversity.
Thivyan Jeyareuban Shared the Essence of Kanjivaram Silk
Renowned international saree draper Thivyan Jeyareuban was called to the event to educate guests on the background of Kanjivaram silk and to present his knowledge of saree draping techniques. His background, when he was surrounded by the art form alongside his mother and sister, is the source of her enthusiasm for sarees. Thivyan’s admiration for the grace and cultural significance of sarees, especially the Kanjivaram silk variant, was sparked by his talented aunt.
Thivyan’s passion for saree draping began when he was a child, inspired by his mother’s saree wearing. He began by draping sarees for his family, but over time he improved and used his knack to earn pocket money by draping sarees for friends and family. His career as a skilled saree draper began with this early encounter.
During the function, Thivyan not only displayed beautiful sarees from Rooted in Tradition, but he also shared insightful information about the history and development of Kanjivaram silk. Kanjivaram silk, which comes from the temple town of Kanchipuram, is well-known around the world for its exquisite workmanship and plush feel. Thivyan highlighted how these sarees have become synonymous with Indian tradition and have garnered international acclaim, adding prestige to India’s cultural heritage.
During his demonstration, Thivyan meticulously explained the nuances of saree draping techniques, emphasizing proper methods that enhance comfort and elegance. His session was not just informative but also interactive, as guests learned firsthand the artistry involved in achieving the perfect saree drape.
Overall, Thivyan Jeyareuban’s presence at the event was instrumental in deepening the audience’s appreciation for Kanjivaram silk and saree draping as art forms. Through his passion, expertise, and engaging presentation, he ensured that the event was both educational and enriching, leaving guests with a greater understanding of the cultural significance and craftsmanship behind these iconic garments.
A wide range of people attended the event, including local artists, media influencers, entrepreneurs, and stylists. Their presence gave the event a dynamic edge and promoted an environment of inventiveness, creativity, and appreciation for many cultures. Entrepreneurs contributed to conversations on traditional crafts and modern fashion trends by bringing their commercial acumen and entrepreneurial energy.
The event drew a notable crowd of individuals from diverse backgrounds and professions. Among them were well-known figures such as media influencer and entrepreneur Balaganapathi (BGW), Punitah Shanmugam celebrated for her outstanding performance in the movie ‘Metro Maalai’, Vigneswary Rajah (Vyna), and Subashini Rajakumar, both accomplished entrepreneurs. Also in attendance were Sairiya Murugiah , a media influencer, along with talented makeup artists and stylists Dinesh Nair and his spouse Hanujah. Brriyan John , Rajavel , Jasmine, Jasmin Ragoo, and the esteemed Balroop Aujla, holder of the title Miss Malaysia Indian Global were also the attendees of this event. Their presence, alongside many other distinguished guests, underscored the event’s appeal and significance across various sectors, making it a gathering of considerable prominence and diversity.
Stylists contributed their knowledge of style and fashion, delving into the finer points of saree draping and adorning. The impact and reach of the event were enhanced by the insights offered by media influencers on digital storytelling and social media trends. The celebration of Kanjivaram silk and Indian history was enhanced by the creative viewpoint and local flavor provided by the talents displayed by local artists.
Click here to view guests congratulating on the grand launch of Rooted in Tradition : Varnam Malaysia
Malaysia Twin Dhol Sisters’ Performance
Rebecca and Rachel Joe, known as the Malaysian Twin Dholis , delivered a captivating performance that ignited a palpable sense of joy and energy among all the esteemed guests at the event. Renowned as the first Malaysian female dhol players to embrace this musical tradition, their pioneering spirit and mastery of the instrument have garnered widespread admiration. Over the years, they have showcased their exceptional talent and deep passion for music through performances at numerous weddings, engagements, and diverse cultural celebrations.
At this particular event, Rebecca and Rachel Joe’s performance was nothing short of mesmerizing. From the moment they started playing, their rhythmic beats reverberated through the venue, setting a lively tempo that elevated the ambiance of the gathering. Their synchronized drumming not only entertained but also created an infectious enthusiasm that resonated with every attendee. The dynamic interplay of their dhol beats infused the atmosphere with an unmistakable sense of celebration and camaraderie, uniting guests in shared enjoyment and appreciation for their artistry.
Rebecca and Rachel Joe’s electrifying dhol performance at the event was more than just a musical interlude, it was a testament to their talent, dedication, and ability to evoke emotions through their craft. Their contribution made the occasion truly memorable, embodying the power of music to unite, uplift, and create lasting memories for all who were fortunate to witness their extraordinary performance.
Prime Dairy’s Delectable Brunch Delicacies
Every memorable occasion requires food, which goes beyond simple nourishment to become a fundamental component of social cohesion, cultural legacy, and life-long memories. The food served at weddings, holidays, birthday parties, and religious rituals not only satisfies the body but also represents custom, friendliness, and joy.
Prime Dairy catering understands the essence of catering to such occasions with a diverse and delightful menu. Their offerings include a variety of delicious foods such as panipuri, pastries like brownies, and refreshing drinks such as bru coffee and masala chai. In addition, they elevate the experience with mocktails, which are non-alcoholic beverages crafted from a blend of lemon, mint, and soft drinks. These mocktails not only provide a refreshing treat but also contribute to the festive atmosphere, offering guests a flavorful alternative to traditional drinks.
DJ Dasss played a crucial role in keeping the atmosphere vibrant and engaging. With a diverse selection of music, DJ Dasss ensured that the audience remained entertained throughout the entirety of the event. His ability to read the crowd and adapt the music accordingly added an energetic rhythm to the proceedings, enhancing the overall experience for all attendees. From classical to upbeat tunes that encouraged dancing to mellower tracks that provided moments of reflection, DJ Dasss contribution was instrumental in maintaining a lively and enjoyable atmosphere until the event ended.
The journey of Rooted in Tradition is a testament to the enduring legacy of Kanjivaram sarees and the dedication of its founder and her family in preserving and promoting India’s cultural heritage. Over the years, Rooted in Tradition has evolved into a beacon of craftsmanship, specializing in exquisite Kanjivaram silk sarees that embody tradition, design, and unparalleled beauty. With each milestone, Rooted in Tradition continues to weave together the threads of heritage and innovation, leaving an indelible mark on the cultural landscape and inspiring future generations to embrace the timeless elegance of Kanjivaram sarees.
Click here to get a glimpse of the entire event : Varnam Malaysia
Legacy In Silk, Tradition In Every Drape!
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