Yenggugiren fame, Gowri Arumugam has recently made an announcement about her new single, Poraadu. She’s going to be working with Ztish who made us insane with his Ennai Kollathey song back in 2016. This announcement was made in both their respective official social media platforms on 5th September 2020 and the title was announced on 14th September 2020. 

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I penned this song without a plan. But it responded way too good than I expected . Thank you to all the beautiful souls who have showered positive vibes to PORAADU. The campaign begins with a tagline “You’re worth more than you think” #saveasoul #thankyou @moonnilaa @yasminnadiah @sarabaskin @ruvelaofficial_03 @naviindranpillai @e_zabela @rj_theyvekgan @premakrishnan_minnalfm @revathy_raaga @deneskumar_ @kisonaselvaduray @sheelasamivellu @ashok_ambikapathy @iammrxl @satthiya_kandi @hashmithaselvam @solacehaven2020 @sbleonnelson @raagawaveproduction presents Gowri Arumugam’s @gowrimusic PORAADU ~ #strive #berjuang ~ “You’re worth more than you think” #saveasoul Making debut in Tamil song Featuring @fauziahlatiff @kannanraajamanickam @jaspersupayah @vinesmaransivalingam #aghamchoir ~ @siddhartkumaar @yoges_freve @vjayabanu84 @kalaiarasanchantharan @dharishini1907 A music full of magic by @ztish A soulful background score , mixing &mastering by Jey Raggaveindra @jr_musicdirector Designs by @ramsescw Artist Impression by @20vaishnawi02 Special thanks to @jobeststudio Video by @aghampictures #poraadu #socialawareness #campaign #everylifematters #positivity #youareworthmorethanyouthink #saynotosuicide #antidepression #openup #hearttoheart #solutions #staystrong #moveon #saveasoul #savelives #overcome #spreadlove

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This newest launch of hers is by Raagawave Production and will feature the 90s sensational singer and actress Fauziah Latiff, popular makeup artist Kannan Raajamanickam and the dazzling actress Jasper Supayah.

Poraadu is not just another normal song, but it has a long list of things to it. First of all, it’s an inspiring song that’s very much needed and wanted at this particular time and it’s for those going through hardship. Poraadu merely means to strive.

Source: Raagawave production Instagram

Lately, there have been a whole surge of depression, mental health, and suicide problems and cases which triggered Gowri to do this motivational single, working alongside famous music composer, Ztish. Some suggested an idea to create a music video for this single.

Those behind this masterpiece asked why just a music video? why shouldn’t they launch a campaign to help society, more so during these tough and challenging times? That’s when Gowri began a heart-to-heart session where people who have been through extreme storms and depression, shared their stories to create awareness on the need to live, no matter how tough it can be to just survive the day. 

During this move, “Solace”, a team of volunteers, had also come together to support those who need to be heard.

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@raagawaveproduction presents @gowrimusic singles, PORAADU, composed by @ztish. Releasing soon. #poraadu #saveasoul #heart2heart #campaign with @solacehaven2020 #cinematography @jobeststudio Special thanks to @vinesmaransivalingam @kalaiarasanchantharan Video by @aghampictures Ever felt extremely alone in a room filled with people? Have no one to share your thoughts and feelings to? Fret not! The SOLACE team is here to lend a listening ear!. Hashmitha Selvam, the founder of SOLACE decided to kickstart the movement this year mainly due to the alarming increase in cases of anxiety, depression and a myriad of mental health issues especially among the youths in Malaysia. Hence, together with her amazing team of volunteers, aspire to use this platform for a better cause, with the hope of reaching out and also connecting with everyone out there who needs to be heard. You can reach out to SOLACE on Instagram @solacehaven2020, or drop an email at [email protected] Worry not as everything sent to SOLACE is completely free, private and confidential. So don’t worry about anything and feel free to DM. DISCLAIMER SOLACE is NOT medically trained nor are certified professionals so kindly do not take this platform as an authorized counseling or therapy service. @hashmithaselvam @erikashreeeeeeee @pre.tzell @jothi_1201 @tashahuei @suhasni_99 @mathe.sugu @mithralini @vishnuvarna_99 @hashirea @_shashaaaaaaaa ❤ PORAADU #musicvideo #comingsoon #gowriarumugam #ztish #raagawaveproduction #collaboration #poraadu #berjuang #strive #socialwareness #campaign

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The release date of this single has not yet been confirmed, but the single that raises awareness about this social problem should be welcomed as an effort to help those who need it the most; the vulnerable.

Who else is waiting for this single? Share your thoughts and views about Poraadu in the comments section below. For more updates on the release date, do follow Gowri Arumugam on her social media handle here.