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Ground Team Red and Eminent Strategic Group Officially Sign Memorandum of Understanding at Bali International Airshow

by Tivyasruthi Nair Prem Ananth
September 19, 2024
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Ground Team Red (GTR), a joint venture between SATS Ltd and AirAsia, is pleased to announce the official signing of a Memorandum of Understanding (MoU) today with Eminent Strategic Group (ESG Group) at the Bali International Airshow. This MoU signifies a major partnership aimed at promoting sustainability within the Malaysian aviation industry through the supply of electric vehicles for ground service equipment.

Image source: AirAsia Indonesia Instagram

Ground Team Red (GTR) is a leading ground handling service provider in Malaysia, formed as a joint venture between SATS Ltd and AirAsia. GTR is committed to delivering high-quality ground services, including passenger, ramp, and cargo handling, while prioritizing sustainability and operational efficiency.

Meanwhile, Eminent Strategic Group (ESG Group) specializes in providing electric ground support equipment designed to minimize environmental impact while maximizing operational efficiency.

Through this collaboration, ESG Group will supply GTR with eco-friendly ground support equipment, aligning with GTR’s goal of reaching net-zero emissions by 2050 and cutting Scope 1 and 2 emissions by 80% by 2040. This partnership highlights the shared commitment of both companies to advancing sustainable practices in aviation operations.

Musdalifa bin Abdullah, Chief Executive Officer of Ground Team Red, stated, “Today’s signing with ESG Group is a pivotal step towards our sustainability goals and to align ourselves with the recent decarbonisation blueprint by the Ministry of Transportation of Malaysia. This partnership is not only about providing electric ground support equipment; it is about setting a benchmark for the aviation industry in Malaysia. We are excited to work together to lead the Malaysian Aviation Industry in adopting greener technologies and creating a more sustainable future for air travel.”

Image source: AirAsia Indonesia Instagram

Don Liew, Chief Executive Officer at Eminent Strategic Group, remarked, “We are honoured to collaborate with GTR in this important endeavour. Our innovative electric ground support equipment will play a crucial role in reducing the environmental impact of ground handling operations.”

The signing ceremony was held at the Bali International Airshow, a prestigious event that brought together key industry leaders and stakeholders to explore and discuss the latest developments in aviation technology and sustainable practices. This collaboration between GTR and ESG Group not only highlights their shared commitment to reducing the aviation industry’s carbon footprint but also sets a strong example for others to follow.

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Related:  AirAsia Launches KL-Palembang and Semarang Routes, Now at 188 Weekly Flights to Indonesia
Filed Under AirAsiaEminent Strategic GroupGround Team Red (GTR)
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