MILO® is delighted to announce the return of the highly anticipated MILO® Malaysia Breakfast Day (MBD) in 2025, inviting Malaysians of all ages to come together in celebrating the importance of starting the day with wholesome nutrition. This cherished annual event reflects MILO®’s steadfast dedication to empowering Malaysians to lead healthier and more active lives.
Celebrating 75 years in Malaysia, MILO® reflects on its legacy as a beloved household name that has nourished generations with its signature taste and nutritional benefits. Under the theme “Dulu, Kini dan Selamanya demi Malaysia” (Then, Now, and Forever for Malaysia), this milestone pays tribute to MILO®’s rich heritage as a staple in Malaysian homes while reaffirming its commitment to fueling the nation’s energy and aspirations for the future.
Since its inception, MILO® Malaysia Breakfast Day has been committed to highlighting the vital role of breakfast in providing Malaysians with the energy they need to take on their day. This annual event not only underscores the importance of a nutritious start but also introduces attendees to the unique MILO® Advantage. Made from natural ingredients such as barley malt, milk, and cocoa, this iconic formula delivers the distinctive MILO® taste and proudly holds the distinction of being the first malted beverage awarded the “Healthier Choice Logo.” By joining MILO® Malaysia Breakfast Day, participants can experience the wholesome goodness and energy-boosting benefits that MILO® has become known for.
“We are thrilled to bring back MILO® Malaysia Breakfast Day, an event that embodies our commitment to promoting a healthy, active lifestyle among Malaysians. As we approach our 75th year in Malaysia, we take pride in our legacy of empowering the nation’s journey and promoting better health. Breakfast is the foundation of a productive day, and a nutritious start enables Malaysians to achieve their best. Through this event, we continue to inspire and educate the community on the importance of making breakfast a daily priority,” said Ng Su Yen, Business Executive Officer from MILO® Malaysia.
MILO®’s 75 years in Malaysia highlight its steadfast role as a partner in the nation’s development. From supporting grassroots sports talents to promoting improved nutrition, MILO® has become an essential part of Malaysian life. This enduring commitment to delivering quality nutrition and inspiring a brighter future is beautifully reflected in this year’s anniversary theme.
MILO® Malaysia Breakfast Day 2025
MILO® Malaysia Breakfast Day 2025 promises to be a nationwide celebration, uniting over 75,000 MILO® enthusiasts from across the country. The series of events will kick off in Putrajaya on January 19, 2025, followed by stops in Kuantan on February 9, Johor Bahru on February 16, and Penang on February 23, 2025.
MILO® enthusiasts can anticipate an exciting array of activities, including a fun run, appearances by celebrity guests, MILO® Fitness Workout sessions, interactive sports games, the beloved MILO® Goodness Truck, and vibrant sampling booths offering a taste of MILO®’s signature goodness.
The first 3,000 early bird registrants will get a chance to choose a MILO® Malaysia Breakfast Day 2025 limited edition jerseys design that pays homage to the brand’s rich history.
Participants are invited to enjoy an unforgettable experience that encourages a healthy and active start to the day, catering to Malaysians of all ages. Registration begins on November 29, with exclusive early bird discounts available for a limited period.
For more information, please visit the website.
