Homegrown streaming platform sooka is celebrating a major milestone this month, four years of connecting Malaysians through entertainment that feels familiar, local, and exciting. Marking its 4th anniversary, the company has unveiled a string of technology enhancements, subscriber perks, limited-offer aimed at thanking users for their continued support, and reinforcing sooka’s position as Malaysia’s fastest-growing streaming service.
Since its launch, sooka has rapidly emerged as a go-to platform for Malaysians, delivering live sports, drama, and entertainment that’s tailor-made for local tastes. Whether you’re streaming a high-stakes football match, catching up on local dramas, or diving into Asian blockbusters, sooka has built an ecosystem that brings it all together, seamlessly.
Streaming Made Smoother: Upgrades You Can See and Feel
Sooka’s recent tech upgrades reflect its commitment to constant evolution. The platform now boasts double the performance speed, a more responsive and intuitive user interface, and smarter content curation. Notable, the updated sooka TV Stick now supports 4K UHD sports content, delivering an ultra-crisp viewing experience for sports fans.
Users can also look forward to the launch of dynamic navigation features in the coming weeks, including an integrated Electronic Program Guide (EPG) and smart tab layouts to make browsing easier across both live channels and on-demand content. Sooka has also introduced an AI-powered chatbot for quicker and more efficient customer service.
Leading the Pack: Strong Growth and Market Rankings
The numbers tell a compelling story. Over the past year, sooka has seen a 100% year-on-year growth in paying subscribers, positioning it as the #1 sports app in Malaysia and one of the top five highest-grossing apps on the Google Play Store. Its Google Play rating stands at a stellar 4.6 stars, with 4.2 stars on the App Store, a testament to user satisfaction and consistent performance.
According to independent analytics from data.ai (a Sensory Tower company), sooka outpaces both regional and international streaming rivals in year-on-year growth of active users, solidifying its lead in the competitive OTT streaming market in Malaysia.
Chu Young Lee, Director, sooka, said, “Our journey over the past four years has been humbling. We’ve built a platform that champions Asian content and live sports while embracing the latest in streaming technology. Our commitment is to connect Malaysians through sports and Asian entertainment by making it accessible to all. We’re deeply grateful to our fans for making sooka their entertainment app of choice. As we look ahead, we remain focused on delivering a streaming service that Malaysians can be proud of.”
Birthday Treats: Limited-Time Perks for New and Loyal Users
To commemorate its fourth year, sooka is rolling out exclusive offers and giveaways valid until 31st July 2025:
- 10 Days Free Access: New subscribers can enjoy 10 days of complimentary access to the Sports and Entertainment plan with the promo code HBDSOOKA.
- Win Daily Prizes: All users stand a chance to win an LG 86” 4K UHD Smart TV or a sooka TV Stick daily for 30 days.
- Free TV Stick Offer: sooka TV Stick (RRP: RM349) is now free with the purchase of a six-month sooka Premium plan at RM249.
- Buy 1 Free 1 Annual Pass: A limited-time Buy 1 Free 1 annual pass offer is also available on sooka’s website (https://sooka.my/) starting 25 June 2025, giving subscribers 24 months of access from just RM149. Visit sooka.my or follow us on social media for more updates.
Looking Ahead: Expansion and New Partnerships
As sooka enters its fifth year, the platform is gearing up for collaboration with major telecommunications and financial service providers. These upcoming bundles aim to enhance value for customers while expanding sooka’s reach across Malaysia’s digital entertainment ecosystem.
With a growing content library, new features, and community-driven innovation, sooka continues to prove that local streaming platforms can deliver a world-class experience uniquely tailored for Malaysian hearts and screens.
Sooka has truly got it all. Download the app via the Apple App Store, Google Play Store, or explore sooka on Smart TV platforms. For more details on the sooka TV Stick or plans visit sooka tv sticks.
