AirAsia took the stage at Kuala Lumpur Fashion Week (KLFW) 2025 today with an enhanced cabin crew uniform incorporating recycled materials designed to deliver improved comfort, fit, and function with a touch of Malaysia-Indonesia regional craftsmanship. At the same event, AirAsia X also introduced its modest uniform variant for select routes such as Jeddah and Medina.
The revamped uniform boasts an improved fabric blend made with up to 40% recycled textiles, delivering a softer texture, greater flexibility, and enhanced mobility—ideal for the demands of long hours in the air. Designed to be lightweight and low-maintenance, the uniform ensures that crew members can carry out their responsibilities comfortably and confidently.
Complementing the new look, a redesigned handbag created by a Malaysian designer was also introduced, bringing a distinctive touch of local artistry to the overall ensemble.
Suhaila Hassan, AirAsia Group Head of Cabin Crew said: “This is not just a change in fabric, it is a change in mindset. Our cabin crew spend most of their time in uniform, and it matters to us that what they wear is not only functional but also reflects the values we stand for. By choosing recycled materials and working with partners who share our environmental and social principles, we are showing that progress is possible, one thread at a time.
“We have always said our people are the heart of the airline. These uniforms are designed with them in mind, comfortable, breathable, and easy to move in. At the same time, they represent something bigger: our growing commitment to doing business responsibly and uplifting the communities we come from. The result is a uniform that speaks to both purpose and pride.”
This year marks ten years of AirAsia’s vibrant collaboration with Kuala Lumpur Fashion Week (KLFW), highlighting the airline’s ongoing commitment to promoting Asean talent and creativity. The show kicked off with an energetic performance by Malaysian pop sensation DOLLA—AirAsia’s Asean campaign ambassadors—setting the stage for a runway showcase that honored the diversity and spirit of the airline’s cabin crew from across the region. Featured in the Design to Sustain segment, AirAsia joined forces with local designers, underscoring its role not just as an airline, but as a platform that celebrates innovation, culture, and regional collaboration.
Source: AirAsia
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