Kuala Lumpur is set to welcome a rare South Indian craftsmanship this month, as two of Chennai’s most celebrated names, Tulsi Madras and NAC Jewellers, comes to Malaysia for a limited two-day exhibition that blends heritage, and modern bridal elegance.
Taking place on 25th and 26th April 2026, at The Majestic Hotel KL from 10AM to 7PM, the expo marks the brand’s first appearance in Malaysia and will be opened to the public with no prior registration required. Designed as more than just a retail event, it offers guest an immersive look into traditions, communities, and craftsmanship. Especially for Malaysian brides, the event brings a long-standing cultural journey closer to home.
A Relationship Shaped by Weddings and Tradition
For Tulsi Madras, Malaysian market is not something they are unfamiliar about. Over the years, the brand has built a loyal following among Malaysian brides, many who travels all the way to Chennai to personally select their Kanchipuram sarees. This connection turned the brand into a part of countless wedding stories across borders.
Co-founder Prathana Parekh has reflected this relationship with a sense of gratitude, sharing that being part of such important life moments has always been meaningful. She notes that many brides from Malaysia dedicates trips to find the perfect saree, and this trust continued to inspire the brand to evolve while staying rooted in tradition.
Her words captured both pride and responsibility, “Many Malaysian brides travel specifically to select their Kanchipuram sarees with us, and we are proud to be part of countless weddings. Being included in such meaningful milestones is an honour and inspires us to continue creating pieces that celebrate tradition while embracing modernity,” she said.
This upcoming showcase is just an expansion into a new market, but a continuation of an existing relationship built over the years of shared cultural appreciation.
Jewellery as Legacy and Identity
Along with Tulsi Madras, NAC Jewellers brings a legacy that is equally rooted in tradition. Known for it’s intricate South Indian designs, the brand’s collection is often associated with milestone such as weddings, and festive celebrations, where jewellery carries emotional and cultural significance.
Arjun Varadaran, Executive Direction of NAC explains that the designs in NAC Jewellers are rooted in identity while remaining adaptable to contemporary tastes. He highlights how the brand’s bridal collection connects strongly with Malaysian customers, offering pieces that feels both familiar and refined.
“Our signature collections include bridal classics that carry a strong cultural identity while remaining versatile and elegant. For festive and wedding occasions in Malaysia, NAC jewellery brings familiarity, sophistication, and a legacy to every celebration,” he said.
In this, NAC Jewellery is positioned not merely as adornment, but as something enduring, pieces that are worn across generations and hold sentimental value beyond the occasion they purchased for.
Craftsmanship Rooted in Community
The feature of both NAC Jewellery and Tulsi Madras is their commitment to craftsmanship and the community behind it. All the sarees and jewellery pieces represents not only beautiful designs, but also the skill, labour and heritage of artisans who kept these traditions.
For NAC Jewellery, Arjun emphasises that every piece is thoughtfully created with attention to detail, and purity.
“Every piece is rooted in our heritage yet refined for today’s wearer. We focus on intricate detailing, purity, and timeless appeal. ensuring each piece is not just jewellery, but a legacy,” he said.
Tulsi Madras on the other hand, approaches craftsmanship with equal dedication. The brand ensures they oversee each stage of production, from sourcing yarn to the final finishing touches, the brand ensures that quality is preserved while supporting the livelihoods of artisans.
“Our team supervises every step to ensure quality is never compromised while supporting weavers who rely on this work for their livelihood,” says Prarthana.
While deeply rooted in tradition, both brands have adapted to evolving preference of modern consumers. Their designs has an understanding that today’s brides finds pieces that honours heritage while still feeling personal and contemporary.
“We keep Kanchipuram as our core fabric but play with modern colours and contemporary designs. Each saree tells a story from hand painting to unique embroidery crafted to suit a variety of occasions,” says Prarthana. As Tulsi Madras continues to work around Kanchirpuram Silk, but tries out with different colours, techniques and motifs to expand their brand. Working with founder Sandeep Parekh, the brand brings collaboration with artisans from different regions in India.
Same goes to NAC Jewellers, they blend traditional elements with modern style, creating pieces that connects with a wide audience.
“Malaysia has a vibrant Indian community with a deep appreciation for tradition. NAC’s designs resonate emotionally, blending familiarity with sophistication for both festive and contemporary occasions,” said Arjun.
Curated Experience Beyond Retail
Visitors to the exhibition can expect more than just a display of products. Both Tulsi Madras and NAC Jewellers has carefully chosen their collections for the Malaysian audience, making sure that each piece reflects their vision, standards and cultural significance.
“Visitors can expect a curated selection of our finest Kanchipuram sarees and jewellery prepared specifically for Malaysia. Each piece reflects culture, craftsmanship, and the communities behind it,” said Prarthana.
Arjun emphasises that all the jewellery piece on display has been selected with intention, showcasing the brands commitment to quality and design. As both the brand make their debut in KL, the showcase stands as both a celebration of craftsmanship and reaffirmation of cultural continuity, where tradition is preserved and thoughtful reimaged for a new generation. For more updates on the event, visit Tulsi Madras, and NAC Jewellers.
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