Marriott International and The Fern Hotels & Resorts celebrated a achievement in India after reaching 75 hotels signings and 50 hotel openings under the “Series by Marriott” brand in less than six months.
The milestone brings more than 3,556 rooms into Marriott’s portfolio in India, making it one of the fastest regional company expansion.
Rapid Growth Across India
The collab between Marriott International and Concept Hospitality Private Limited (CHPL), the brand behind The Fern Hotels & Resorts, officially started in November 2025 with the launch of Series by Marriott in India.
Ever since then, the brand expanded rapidly into 43 cities across Tier 1, Tier 2, and Tier 3 markets, which includes major destination like Mumbai, Jaipur, Goa, Bengaluru and Igatpuri.
According to Marriott International Senior Vice President for South Asia, Kiran Andicot, the growth reflects the high demand for reliable and quality accommodation across different travel segments. He described India as the “proof of concept” for the brand’s global growth plans.
Series by Marriott was created as a regionally rooted and globally connected hospitality under Marriott Bonvoy. The hotels are for travelers looking for comfort and authentic local experiences. Each property reflects culture and identity of the destination your staying ar while maintaining Marriott’s service standard.
Suhail Kannampilly, Managing Director, Concept Hospitality, said the partnership has strongly connected with both hotel owners and travelers.
He said that the mix of sustainable hospitality, regional identity and Marriott’s global reach helped the brand grow faster.
Unique Guest Experience
Guests whose staying at The Fern Hotels & Resorts, Series by Marriott can enjoy signature experience including:
- Grab and Go breakfast boxes: breakfast box for guest who arrives early in the morning.
- Single Lady Traveller Recognition: a curated suite placed in room before the arrival, designed to make solo female guest feel safe and specially welcomed
- Evening Delight: service that has local chocolates or regional treats with customize goodnight message
- Lamp Lighting Ceremony: a ritual which honors nature and invest guest to relax
- Healthy Sleep: Soaked almonds and raising with cumin-infused water placed every evening, as a way to honor indian wellness traditions.
All participating hotels who are part of Marriott Bonvoy programme, allowing guest to earn and redeem loyal points for Marriott’s global hotel network. For more details and reservation, check out their website!
