In Malaysia, Deepavali doesn’t belong to one community. It’s the open houses, the shared plates, and the neighbours who show up with a tin of cookies. So when Malaysian brands tell festive stories, we pay attention to whether they get the details right: the family, the food, and the feeling of home.
Here are the Deepavali ads Malaysian brands put out this year, from the heartfelt to the hilarious.
Air Selangor
Air Selangor’s Sinar Rani tells the story of Rani, who is overwhelmed by grief after the sudden death of her husband. Encouraged by a friend, she steps beyond her comfort zone to volunteer at a dog shelter and eventually adopts a stray. This meaningful connection helps her rebuild her life, serving as a heartfelt reminder that healing and new hope are possible when we remain open to fresh starts.
Mr DIY
It’s simple to brush off the flashy, cheesy morning texts our older relatives forward on WhatsApp. However, MR.DIY’s Two Blue Ticks highlights the journey of Kayva, who overlooks her grandmother’s daily check-ins until she learns that a simple message can actually carry life-saving significance. The story beautifully illustrates why we should cherish these small digital habits, as they are often soft expressions of deep love and concern.
Spritzer
Spritzer’s Deepavali video brings a humorous touch to the exhausting chore of getting the house spotless and ready for the festival. Yet, as the story unfolds, seeing the genuine smiles and joy on family members’ faces makes all the sweat worthwhile, proving that even the most daunting holiday prep can be tackled with an upbeat “It’s on!”
Watsons
Family get-togethers naturally bring a dose of chaos, stress, and heated arguments—a relatable reality vividly brought to life in Watsons’ Deepavali ad. Yet, once the decor is set and the festive spread is served, it becomes evident that these chaotic, imperfect times ultimately turn into the memories we treasure most.
Am Bank
AmBank’s Deepavali campaign beautifully showcases the value of cultural heritage passed down through generations. By focusing on a family’s journey, the video emphasizes that preserving traditions is far more important than getting every detail flawless—reminding us that the simple act of uniting with loved ones is what truly matters.
AirAsia
Teaming up with singer Mugen Rao for a high-energy collaboration, AirAsia captures the core spirit of the Festival of Lights: togetherness and community. The music video highlights the enduring happiness of sharing Deepavali with loved ones, inviting travelers to journey home for heartfelt family reunions or set out on exciting new trips together.
Mah Sing
In *No Pitch Needed*, Mah Sing takes a stand against the tokenization of diverse backgrounds, urging us to look past superficial narratives and connect over our shared humanity. The video encourages everyone to extend empathy and understanding this Deepavali, emphasizing that choosing compassion over bias is essential to fostering a truly united Malaysia.
Together, these ads show how Malaysian brands see the festival: as a time for family, light, and togetherness. Some captured it better than others, but all of them help carry Deepavali to a wider audience.
Whichever one made you stop scrolling, we hope your own celebrations are just as bright. Happy Deepavali!
