Marketing to a whole new level!

The football fever is rising in Chennai. With Vijay’s sports film Bigil up for release in less than two weeks, AGS Entertainment, the film’s producer, has partnered with Chennai City Football Club (CCFC) to conduct a knockout tournament in the city before the film can hit the screens.

A 64-team knockout tournament has been planned at the sports complex Tiki-Taka Velachery, for two days, on October 19 and 20. The five-a-side tournament (5 member teams) will see players from different parts of the state contest against each other.

The winner of the tournament will receive Rs 20,000 cash prize along with a trophy and Bigil merchandise. The first and second runners-up will receive Rs 15,000 and Rs 10,000 respectively along with trophies and merchandise.

We are happy to announce that registrations are open for the #BIGILFootballTournament in association with @ChennaiCityFC The champions of India.
Register here: https://t.co/e0M9ZzRSZo #LocalFootball!@archanakalpathi @Ags_production pic.twitter.com/K26BJSIL4t
— AGS Cinemas (@agscinemas) October 9, 2019

CCFC has its roots in the Nethaji FC that was started in the year 1946. “Rohit Ramesh, one of the directors of The Hindu bought the club in 2013 and then it became Chennai City Football Club. In three years, it was promoted to enter the first division of the I-leagues,” says Abhiram.

Speaking about the club, he further adds, “Our main aim is to promote the game in the state. Generally people tend to associate Bengal, Goa, North-east Indian states for football but Tamil Nadu is a sleeping giant when it comes to the game. We’ve got players from very humble backgrounds who make it to big leagues in the country. That’s how good our players are.”

AGS Entertainment has also partnered with Chennayin Football Club (Indian Super League) and Sky Esports India to conduct a virtual FIFA Championship at Woot Gaming Lounge in Kochi on October 15 and at Archnemesis Gaming India, Chennai, between October 17 and 20.

Extremely happy to announce #BigilFifaChampionship in association with @skyesportsindia & @ChennaiyinFC
A first of its kind partnership!
Register Here : https://t.co/4LsHjGk0Qa
Venue: Arknemesis (Chennai) & Woot Gaming (Kochi) @archanakalpathi pic.twitter.com/SKIPReJVh5
— AGS Entertainment (@Ags_production) October 11, 2019

Bigil starring Vijay in the lead also has Nayanthara, Jackie Shroff, Kathir, Daniel Balaji, Yogi Babu, Sai Dheena, Vivek, Anandraj and others. The film has been directed by Atlee.