During the movement control order (MCO), refreshing kegs of Carlsberg beer have been sitting lonely in empty bars. Bad for business owners, and sad for fans of Probably the Best Beer in the World.
Carlsberg Malaysia has introduced Adopt a Keg initiative that rewards consumers who have purchased Carlsberg for home consumption with free draught beer they can redeem at local F&B outlets when the MCO restrictions are lifted.
“Our customers are pivotal to the growth we’ve achieved over the years and we are proud to introduce initiatives aimed at kickstarting their recovery, especially for on-trade customers which have been the most badly affected in this time. Banking on the momentum of our beer sales via e-commerce and off-trade consumption during the MCO, Adopt a Keg aims to reward our consumers with free draught beer on us while supporting their local F&B outlets,” said Carlsberg Malaysia managing director Stefano Clini in a press release.
“Our customers have also innovated with food and beer packages during the MCO including bottling draught beer for delivery and we in turn want to help them regain consumer footfall and lost earnings through this initiative. We call on beer lovers nationwide to help Malaysian F&B businesses come back stronger after the MCO simply by enjoying Carlsberg Danish Pilsner and Carlsberg Smooth Draught they buy from stores,” Clini added.
Carlsberg Malaysia will also be reimbursing all outlets offering these redemptions, as it aims to help cover operating expenses while increasing customer patronage.
This initiative rewards consumers when they purchase Carlsberg beer for home consumption with free draught beer they can redeem when the MCO is lifted and outlets welcome customers again.
Consumers can fill up their very own virtual beer keg on their website by simply scanning the receipt and barcodes from their purchases of Carlsberg Danish Pilsner and Carlsberg Smooth Draught cans or bottles. Those beers can be purchased from convenience stores, online retailers, supermarkets and hypermarkets.
Redemptions for the Adopt-a-Keg initiative are available from June 1 to August 31 or while stocks last and are limited to the first 10,000 consumers, with a total of 20,000 glasses of Carlsberg beer to be given away.
If you think virtual keg is not enough, not to worry as Carlsberg Malaysia is also offering a special promotion to adopt an actual full keg of beer at RM500 for 100 glasses of beer.
This offer will be available from June 1 and is limited to the first 1,000 customers, who can redeem their keg at participating outlets, and even offer them the chance to share their free beer from their virtual keg with other registered users.
The Adopt-a-Keg follows another initiative by Carlsberg Malaysia in support of local coffee shops in collaboration with the Malaysia Singapore Coffee Shop Proprietors General Association (MSCSPGA).
For more information on how to Adopt a Keg, click here.