Malaysia’s Top 30 bars elevates the local food and beverage industry, together with its key business partners, to market their outlets in an annual award event.
The food and beverage industry in Malaysia was badly hit during the pandemic, and as the world eases its SOPs through the endemic, it was timely for the industry as a whole to reignite its past years of offering unique and distinctive experience to consumers.
Malaysia’s Top 30 is formalised to elevate the food and beverage industry altogether along with its key business partners in the industry to assist outlet operators to market their F&B in this annual award event. The first of its few series is Malaysia’s Top 30 Bars Award to recognise top bars in Malaysia in the year 2022 including the very first time to identify the top beer bar in Malaysia and also revealed was the Food & Drinks Awards edition for Sabah & Sarawak which will commence in October.
“We are celebrating the country’s top cocktail and beer bars along with bartenders as a platform to raise the standards and recognise the bar and beverage services in the country. This will also gain prominence in the local and international markets in providing Malaysian bars and bartending talents the opportunity,” said Alvin Sinclair, founder of Malaysia’s Top 30 award program.
For the inaugural event, Malaysia’s Top 30 Bar Awards was presented by Chivas Regal with other partners including Martell, Jameson, Heineken, Guinness, Absolut, Beefeater, The Glenlivet, Lillet, GH Mumm, Perrier, Monin, Fiji Water and Umai.
The 2022 award program will kick off with the nominations of 220 bars listed throughout Semanjung Malaysia and then to be shortlisted to 100 bars where a group of industry selected juries will evaluate the bars to make the final cut of 50 bars before the full list of Top 30 bars are presented at the final gala award at the end of the year.
Alvin added, “ One of the ideas of Malaysia’s Top 30 Bar Awards is to create a continuity right after the awards. For example, we created the cocktail series whereby all 30 bars will participate in this campaign to create the Top 30 best cocktails in Malaysia along with the best beer bars by our beer partners which will be showcased next year. We will also have multiple Whiskey Masterclasses too and towards the end to celebrate this amazing achievement, we have the Main Gala Night. We also would like to raise funds for our charity partner, Yayasan Chow Kit. The aim is to raise RM15,000.”
The key benefits for outlets to participate in this program includes marketing benefits. Bars will be published in the annual print magazine that is distributed to 100 different locations including hotel cafés, bars and restaurants. Malaysia’s Top 30 is also partnering with Bar World of Tomorrow whereby 2 bartenders from each establishment gets free training.
At the event launch, Malaysia’s Top 30 also revealed its next series of Malaysia’s Top 30 Food & Drink Awards Sabah and Sarawak edition where Jude Benjamin Lisa has been appointed as the chairman organiser. The series in East Malaysia will each partner with leading media titles, Borneo Talk (Sarawak’s Edition) and Breeze (Sabah’s Edition), and is expected to kick off in October.
You may follow up on Malaysia’s Top30 Bar’s latest update by clicking HERE.