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Amma Taayamma: An Ardent Devotional Song With A Powerful Social Message

by Nanthini Suresh
August 9, 2022
Image credit: Gowri Arumugam(Instagram)

Image credit: Gowri Arumugam(Instagram)

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As the month of Aadi begins today, one of the notable pioneers who kept on nurturing the Tamil music industry, Gowri Arumugam is back again with a new devotional song aptly titled ‘Amma Taayamma’.

Helmed by Raagawave Production, this music not only serves as the foreword song for this holy month but also emphasises a powerful social message.

View this post on Instagram

A post shared by Raagawave Production (@raagawaveproduction)

Starting with a short skit, Hamsni Perumal, a spiritually inclined wife who is facing domestic violence, met a woman at the temple. The track starts with a powerful Indian percussion instrument backing, this divine upbeat track chaperoned by Gowri Arumugam‘s powerful vocals with a compelling chorus.  ‘Amma Taayamma’ is beautifully written by lyricist Su. Vaasagan and brilliantly composed by Jey Raggaveindra.

The music is wonderful to hear on its own, but the accompanying visuals have lifted its soul to a whole new level. Every scene in this music video is beautifully captured with excellent editing and cinematography. A huge kudos to the video team.

Apart from that, another element that will grab your attention is the Amman played by the talented makeup artist, Kannan Raajamanickam. In his Goddess avatar, Kannan exudes exquisite grace and a spirit of divinity. (Even with the fleeting appearance, you’ll have goosebumps)

Overall, the song “Amma Taayamma” is incredibly powerful and impactful, and everyone should listen to it.

The listeners swarmed in with praises for this track upon its release:

Image credit: Gowri Arumugam (Youtube)

This enthralling music video was released on Gowri Arumugam’s Youtube channel, check it out:

YouTube video

Huge applause for the great effort taken by the entire team in producing this beautiful music video:

Music Credits 

Composer: Jey Raggaveindra 

Lyricist: Su. Vaasagan

Vocal: Gowri Arumugam

Chorus: Malliga Kandiraja, Vikneshwaran Arumugam, Kalaiarasan Chantharan, Thivya Chandran, Kavitha 

Recorded: Ztish Studios

Mixing & Mastering: Jey Raggaveindra

Publisher : #raagawaveproduction 

Video Credits

Cast : Gowri Arumugam Kannan Raajamanickam, Hamsni Perumal , Vicky Rao,  T.Loganesan

Director & Editor :#gowriarumugam 

Cinematographer: @kkits_me

Assistant Cinematographer: @xavier_thevan

Gaffer: @sri_vitthyatharan

Drone Pilot: @halvinho88

DI & VFX: H- BEARTX

Colourist: @hasunesh

Conformist: @vishwaamenon

MUA : #kannanraajamanickam 

Special Effects MUA: @siddhartkumaar

MUA Assistant: @vijersh_kunashaigaran @krethika_mua, 

Project Manager: Malliga Kandiraj

Costumes & Accessories : @agham_boutique

@livsarees @megalagoldcovering @kisha_tailoring 

Choreographer: @indranera

Dancers: @eradanceacademy

BTS: @7beyondimages

Produced by @aghampictures

Follow us on Instagram, Facebook or Telegram for more updates and breaking news. 

Filed Under Amma TaayammaGowri ArumugamHamsni PerumalJey RaggaveindraKannan RaajamanickamRaagawave ProductionSu. Vaasagan
https://lomp.at/ssnlg
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