Zee5’s exclusive assortment of flicks will make movie aficionados jump with delight.
As the barriers of geographical and linguistic are fading in the era of digital entertainment, audiences viewing preferences are equally expanding. This new viewership trend is attested to by the increased popularity of regional titles on ZEE5 Global’s worldwide markets. For many of its recently released titles in Tamil, Telugu, Malayalam, and Kannada, the platform has recorded record-breaking global viewership over the past year. Additionally, non-Hindi films have attracted a staggering 50% of its total viewership.
Catering to this demand, the platform recently unveiled the South Express campaign, which includes an exclusive collection of films in South languages.
South Express on Zee5 premieres with some ‘Semma Swag’ and ‘Thoppu Thalas’
South Indian films are known for their extravagant action sequences, punchy dialogue, larger-than-life stars, and incredible swag.
ZEE5 Global has launched the South Express campaign, which is a special collection of a power-packed lineup of movies across South languages – the ideal spot to binge more than 1000 movies and 100 originals in Tamil, Telugu, Kannada, and Malayalam. With just one click, you can now watch all the action, drama, music, and dance from the South!
The campaign emphasises these distinct peculiarities through the use of colloquial and popular lingo across South Indian languages, such as Dhulu Action (‘next level of action’ in Telugu), Semma Swag (‘amazing’ in Tamil), Thopu Thalas (‘exceptional superstars’ in Telugu+Tamil), and more. These phrases demonstrate special fondness to South Indian content.
The Biggest Blockbusters
Zee5 Global has bridged the gap in global access to South language titles with blockbusters like Ajith Kumar’s Valimai and S. S. Rajamouli’s masterpiece Roudram Ranam Rudhiram (RRR). Within a week after release, the films racked up 500 and 1000 million streaming minutes, respectively. The platform’s extensive regional content collection is now being watched in about 190 countries underscoring the brisk surge in demand for South lingual titles.
The promise of quality entertainment in South Indian language titles
The platform is raising the stakes for South Indian language content by doubling down on its investments, particularly in Tamil and Telugu content in 2022.
The platform unveiled a promising slate of Tamil content for 2022 in April, including the drama series Anantham, which stars Prakash Raj. This lineup also includes recently released films like Veetla Vishesham and upcoming television shows like Paper Rocket, which will excite Tamil fans worldwide. Also has a solid lineup of Telugu movies lined up for 2022, including the newly released films Gaalivana, Recce, and Maa Neella Tank.
The exponential demand for South Indian language content in the U.S. is very heartening to see, and we are uniquely positioned to cater to this demand. With a rich library of blockbusters, originals and TV Shows across Tamil, Telugu, Malayalam, and Kannada, Zee5 Global remains deeply committed to bringing engaging content across genres to meet the ever-growing entertainment appetite of its South Asian viewers. Our South Express campaign is a fun tribute to the real flavour of South India with all its swag and unique lingo, brought to life in this curation of the latest movies and shows on the platform – Archana Anand, Chief Business Officer of Zee5 Global
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Zee5 Global is the digital entertainment destination launched by Zee Entertainment Enterprises Limited (ZEEL), a global Media and Entertainment powerhouse. The platform launched across 190+ countries in October 2018 and has content across 18 languages (Hindi, English, Bengali, Malayalam, Tamil, Telugu, Kannada, Marathi, Oriya, Bhojpuri, Gujarati, Punjabi, including six international languages Malay, Thai, Bahasa, Urdu, Bangla, and Arabic). Zee5 Global is a home to 170,00+ hours of on-demand content. The platform combines the best of Originals, Movies and TV Shows, Music, Cineplays, and Health and Lifestyle content in one destination. Zee5 offers features like 15 navigational languages, a content download option, seamless video playback, and Voice Search.