The social media buzz is all about the launch of the Nita Mukesh Ambani Cultural Centre (NMACC), which saw A-listers gracing the red carpet with their luxurious and glamorous outfits.
It’s none other than our Bollywood Queen, Priyanka Chopra Jonas.
According to the report, Priyanka Chopra’s hair care brand “Anomaly” becomes the second-wealthiest celebrity beauty brand of 2023. With Rihanna’s Fenty Beauty taking the first spot as the current wealthiest celebrity beauty brand, it was followed by the global icon Priyanka’s Anomaly at the second rank. Anomaly has brought in over $400 million (RM1,769,120,000) in revenue.
What’s surprising is that, the Bollywood diva’s beauty brand surpasses the popular celebrity Kylie Jenner’s Kylie Cosmetics (3rd rank), Ariana Grande’s R.E.M. Beauty in the 4th spot and also Selena Gomez’s Rare Beauty which ranks at 5th place.
Priyanka Chopra launched the haircare brand named ‘Anomaly’ exclusively at U.S.-based retail chain Target, and in partnership with beauty brand creator and incubator, Maesa. Later in 2022, the brought in the brand to India. Anomaly has a wide range of products including hair masks, dry shampoos, shampoos, and conditioners The brand is focused on affordability and clean, eco-friendly products.
It is incredibly impressive to have accomplished this noteworthy feat in just few years.