In this digital age, entrepreneurs are emerging out of every corner with their bright new ideas and eclectic tastes in many fields, such as fashion and beauty. One such businesswoman who has managed to create a name for herself using online marketing platforms is Tharishini, the founder of the renowned Utharsh Designers. Hailed as the Queen of Kurtis, Tharishini, with her unwavering diligence and perseverance, has successfully transformed her business, which began with zero capital, into a five-figure-generating brand on Lazada. She has steadily grown to become one of the top most sellers on the platform. The successful entrepreneur, who is also a loving mother and wife, had worked on this project for 12 years, officially beginning Utharsh Designers in 2010. The ambitious woman, who has a Bachelor’s Degree in Microbiology, began working in the field of her studies but had always managed a side business of selling her products based on demand. Even after finishing her day job, the entrepreneur, without any lethargy or hesitation, completely devoted herself to her fashion business. It was this immense amount of passion and discipline to develop her dreams into something more tangible that made her quit her job and commit herself fully to her fashion business. Another important reason for this career trajectory was that Tharshini wanted to create her own business, where she was the boss and not a mere employee who had to follow orders and a strict schedule. This way, she was allowed more freedom and control over her professional and personal life. Lazada has also been a crucial aid to the established entrepreneur, where Lazada University has aided her in becoming a seller, and Lazada Sponsored Solution has greatly helped in boosting her business to the next level.
India is one of the greatest cultural capitals in the world, and due to the fact that the country has one of the largest diasporas living abroad, the many cultural commodities that India has to offer have reached international consumption. Tharishini’s brand, in the same vein, markets these beautifully tailored Indian ethnic pieces to a Malaysian and potential Southeast Asian demographic. The journey of purchasing stocks from India is not an easy challenge. especially as a woman, due to the often harsh environment with immense crowds of people and the often direct manner in which retail sellers deal with new buyers. Tharshini expresses that she had even gone on a purchasing trip to India when she was six months pregnant. The warehouse had no ventilation, and she had to sit on the floor to purchase the items. But due to her unrelenting passion to materialise her dream and her principle to purchase only the best quality of products, Tharshini braved past all the obstructions and patiently looked through each material, carefully feeling and examining it for the comfort and satisfaction of her customers.
Tharshini describes herself as a one-woman show, where she is the sole individual who manages every possible necessary mechanic of her business. from purchasing stocks to inventory management, to packing, and logistics. She expresses that since the dawn of her business, she has had no staff and could only rely on her labour to uplift and develop her business. She states that the individual care she puts into every aspect of her brand has made her grow even more protective and nurturing of it. Each and every task she has to fulfil is completed with utter care and profound attention. This ardent attention to detail would not be possible without the intimate bond she has formed with her creative vision and its execution.
The highly successful and exemplary Tharshini is not only a meticulous and skilled businesswoman but also a caring, loving, and nurturing mother of three, as well as a devoted wife to her husband. Tharshini’s husband has been a pillar of support for her throughout her career, always cheering her on and encouraging her to be completely steadfast in pursuing her dreams and passions. Her brand new warehouse lays just above her husband’s restaurant, showing just how committed they are to making room for each of their careers. Their partnership and commitment to one another’s development stand as a testament to how marriage does not always have to mean a stifling of oneself but can be an equal partnership between two driven and passionate individuals. As for her children, Tharshini has made three wonderful and self-assured young minds that are already viewing their mother as an inspiration to be modelled after. Tharshini’s career as an entrepreneur allows her the emotional capacity to be present for the growth of her young children. She is a woman who balances her personal and professional lives with absolute perfection and refinement; she can be described as nothing short of an ideal modern woman who is not only growing more ambitious, driven, and passionate to develop her business but is also grounded and committed to being present for her loved ones. She hopes to one day have her own store in Little India, and knowing her impeccable work ethic and diligence, that dream too will soon be realised by this amazing superwoman.