The Big Bad Wolf Book Sale will be happening from December 7–23, 2023, from 10 a.m. to midnight daily at the Tropicana Gardens Mall. This book sale is one of the most historic ventures in the advent of publishing since the inception of the industry’s centuries-old existence. The idea behind Big Bad Wolf’s book revolution is to provide a wonderful and necessary opportunity for everyone, regardless of economic background, to have access to quality English books at an affordable price. With a unique business model that marks down book prices between 50% and 90% of their original value, Big Bad Wolf allows reading to be more available and accessible to even those who have been reaped of the opportunity due to the vicious system of capitalism. This year, there will also be many local publishers that will be featured in this massive book sale, further aiding in developing the creative voices of Malaysian and Southeast Asian writers.
Created in 2009 by Andrew Yap and Jacqueline Ng, the co-founders of BookXcess, Big Bad Wolf Books is a revolutionary concept that has dreams that are larger than life itself. When speaking to the founders, they illuminated and entranced us with the hope of a world where the opulence of knowledge and reading, which was something that historically and presently had been only reserved for a few privileged classes, can be attained by everyone without any social barriers obstructing them. In order for a nation, for a culture, and for a people to advance, the spread of literature and the application of knowledge are vital. This makes reading one of the greatest forces of transformation in human history. The co-founders of this revolutionary book movement understand this universal truth, and in their efforts to contribute to building a more modern and intellectual society, they have created the wonderful and visionary platform of Big Bad Wolf Books.
The Big Bad Wolf Book aims not only to revolutionise Malaysian readers but also to usurp an entire new generation of critical and engaged readers internationally. Their movement has travelled globally, having had fairs in Cambodia, Hong Kong, Indonesia, Myanmar, Pakistan, the Philippines, Sri Lanka, South Korea, Singapore, Thailand, Taiwan, and the United Arab Emirates. Along with that, their successful programmes, which have been implemented in the East African nations of Kenya and Tanzania, have firmly established their presence on the continent of Africa as well.
This exciting book fair in Tropicana Gardens Mall offers an eclectic and immersive experience for all those who are looking to be entertained, enlightened, and engulfed in a whimsical outing. The Golden Screen Cinemas (GSC) will be hosting a Movie Corner with exciting film merchandise, and along with that, the mouth-watering Candyland Carnival has a wide range of sweets for those who crave some sugar-coated delights. There is also the Laiyan Land Rover Coffee Truck, where coffee lovers can lounge and lose themselves to the seduction of caffeine. The overall exhilarating ambiance of an entertaining mall, with the presence of many intriguing and stimulating books, is bound to promise a day filled with rousing satisfaction.
In a world that is deteriorating with the advent of inequality, corruption, ignorance, and violence, the creation and sharing of knowledge through reading is vital. Books grant the human race not only a sharper sense of social consciousness and intellect but also the creativity and empathy that is needed to be a genuine human being with a soul. The culture of learning instills in every young generation the ambition and dedication for change. Revolutionary platforms like Big Bad Wolf allows this magic of humanity to spread to everyone, regardless of their background. The symbol of the “big bad wolf” itself is one that reintroduces to children the magic and fantasy of reading. Big Bad Wolf is not a mere book sale but a cultural movement that strives to bring about a new world of readers who, through the bewitchment and enchantment of books, can usurp a new era filled with liberty and equality for all.
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