Malaysia's SkyBlue Media Group Set To Revolutionise Advertising In Dubai

Penguin Media, an esteemed subsidiary of 9YARDS Communications, proudly announces the formalisation of a Memorandum of Understanding (MoU) with the pioneering SkyBlue Media Group. This heralds a collective endeavour to elevate and redefine the landscape of outdoor media advertising in Al Ain and Abu Dhabi.

Within the parameters of this agreement, Penguin and SkyBlue will collaboratively oversee an array of pivotal advertising sites, marking a momentous debut for SkyBlue in the discerning markets of Abu Dhabi and Al Ain.

This collaborative milestone builds upon SkyBlue Media Group’s recent accord with the esteemed Road and Transport Authority (RTA) in Dubai, further consolidating their influential presence in the Middle East.

Dato Manikandamurthy Velayoudam, Group Chairman and Managing Director of SkyBlue Media Group, articulates the nuanced synergy between SkyBlue Media’s profound OOH expertise and Penguin Media’s formidable local presence. He avows, “The synergy between SkyBlue Media’s OOH expertise and Penguin Media’s robust local presence is poised to revolutionise outdoor advertising in Abu Dhabi.” The excellence of both companies distinctive strengths will seamlessly unfold, bestowing unparalleled value upon the industry and effecting a transformative paradigm shift in the advertising landscape. This collaboration promises to be nothing short of an extraordinary experience for all stakeholders involved.

Heralding this strategic partnership, Hussam Al Mulhem, the founder and CEO of Penguin Media, states, “We are delighted to formalise this strategic partnership with SkyBlue Media, a truly pioneering company with over 15 years of experience in Malaysia’s outdoor advertising sector and one that continues to be at the vanguard of its industry—transforming the OOH market by integrating new technology such as AI.”

Al Mulhem continues to underscore the significance of this collaboration, stating that this juncture marks a pivotal epoch in Penguin Media’s trajectory, amalgamating the potency of traditional outdoor advertising with cutting-edge technology. He expressed the collaboration’s commitment to pioneering an industry leadership that is dedicated in this synergy, promising unparalleled value to esteemed clientele and the seamless integration of outdoor advertising experiences for both discerning advertisers and consumers alike.

Source: Campaign Middle East

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