Penguin Media, an esteemed subsidiary of 9YARDS Communications, proudly announces the formalisation of a Memorandum of Understanding (MoU) with the pioneering SkyBlue Media Group. This heralds a collective endeavour to elevate and redefine the landscape of outdoor media advertising in Al Ain and Abu Dhabi.
Within the parameters of this agreement, Penguin and SkyBlue will collaboratively oversee an array of pivotal advertising sites, marking a momentous debut for SkyBlue in the discerning markets of Abu Dhabi and Al Ain.
This collaborative milestone builds upon SkyBlue Media Group’s recent accord with the esteemed Road and Transport Authority (RTA) in Dubai, further consolidating their influential presence in the Middle East.
Dato Manikandamurthy Velayoudam, Group Chairman and Managing Director of SkyBlue Media Group, articulates the nuanced synergy between SkyBlue Media’s profound OOH expertise and Penguin Media’s formidable local presence. He avows, “The synergy between SkyBlue Media’s OOH expertise and Penguin Media’s robust local presence is poised to revolutionise outdoor advertising in Abu Dhabi.” The excellence of both companies distinctive strengths will seamlessly unfold, bestowing unparalleled value upon the industry and effecting a transformative paradigm shift in the advertising landscape. This collaboration promises to be nothing short of an extraordinary experience for all stakeholders involved.
Source: Campaign Middle East