Simple, understated and minimalist are a few words that can be used to describe Malaysian clay jewellery designer, Sarla Devi. The independent artisan sells beautiful accessories such as rings and pendants that are sculpted, put together and painted with attention to detail.

Sarla has been selected by Malaysia External Trade Development Corporation (Matrade) as one of the 10 Malaysian brands to participate in this year’s UK fashion trade show, Pure London. Pure London offers ready-to-wear collections and fashion sourcing side by side. It also unites the entire fashion supply chain under one central roof.


“The Sarlaz range of creations are one-of-a-kind, wearable work of art. Inspired by my love for animals, nature, architecture, people and culture. I draw inspiration from my travels, as well.” the designer tells The Star Online.

This isn’t the first time that Sarla had brought her brand overseas. Sarlaz has campaigns shot in London, Milan and New York.

“Milan and London were very promising and encouraging for us. Women and people there in general have flair, and thus appreciation for innovation and art, ” she says.

“The Sarlaz woman is fiercely independent. She is the type of person who feels in charge, as well as someone who really appreciates handcrafted and unique wearable art.” the Klang-ite says.

According to the designer, she chose jewellery design because it combined various art disciplines, including painting, fashion, sculpture, photography and graphic design.

Her brand is currently funded by her own means. She sells her jewellery through her own website, as well as at the trade shows and other exhibitions that she participates in.

“Each lovingly crafted piece retains its value and never sees the light of mass production. It is designed to celebrate and inspire the artistic expression of free spirit and individuality, ” the 40-year-old designer says about her collection.

Sarla believes that fashion, and accessorising in general, is not complicated at all. Her aim is to make her brand of jewellery a global one.

Sarla Devi posing with English fashion and textile designer Dame Zandra Rhodes at the Pure London

Follow Sarla on Instagram here. 

Leave a Reply