In recent times, Forbes named R&B singer Rihanna as the highest paid woman in the music industry as she landed herself in the ‘America’s Richest Self-Made Women For 2019’ list. Rihanna has taken a hiatus from producing music and is now focused on her fashion and beauty line as she bags millions of dollars in sales.

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We are not entirely sure if this is what inspired Malaysian Tamil rapper, Sheezay to launch his cosmetic line, but he sure has diversified his business.

Sheezay is a popular name in the local and international Tamil music scene but we never knew that he had a liking for makeup. Under the label of Sheezay Cosmetics, he initially launched the RAIN – 2 in 1 Shampoo X Shower Gel and Bamboo Charcoal Soap in mid 2018.

Now, almost a year later, Sheezay has released 3 shades of lipsticks called GIRLPOWER – Lip Matte. He posted photos of the lipsticks on his social media, complete with a wrist swatch and pre-launch giveaway (popular methods used by beauty enthusiasts to market and sell their products). The photo was captioned with a message of empowerment that read, “She does whatever it takes to make it through one more day. She is not a sinner or a saint. She is a WOMAN, a WARRIOR, with the soul of a SURVIVOR and a heart that is in search of peace and love. Shoutout to all you FEARLESS women’s. GIRL POWER LIP SERIES LAUNCHING IN FEW MORE DAYS”.

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Sheezay announced that the GIRLPOWER – Lip Matte line will be launching on 18 June.