What are the brands that come to your mind when you think of skincare products with natural indulgence?
Gen Z might think international brands such as FRESH, Sephora, and Calendula deliver well when it comes to skincare but there are people who still believe that NATURAL skincare products still remain the BEST and works MAGIC in the world!
With that in mind, Team Varnam has reached out to Jhayalakhshmi, a skincare enthusiast and also an upcoming beauty entrepreneur who is vying to promote ‘green’, organic and vegan products for the skin through her skincare natural products, SAMSKARA!
Founded by the young lass in June 2020, SAMSKARA is an e-commerce marketplace that aims for people to have clean, Ayurvedic skincare to preserve everyone’s natural beauty as it aids you to look good. Being passionate about creating chemical-free products for all of us who wear many shoes, all the products are homemade and handmade with full of love.
The 28-year-old says that Samskara Naturals is a young brand, and keeping pace with the market is a challenge. Although starting up during the pandemic has been no easy feat, Samskara is now looking forward to expanding in India, Singapore and also the middle east if all goes well. And the writer certainly believes that Jhaya will keep growing her business in this competitive world.
The Journey from a Tutor to an Upcoming Successful Entrepreneur
Speaking about the journey lane, Jhaya who previously worked as a teacher had a passion for skincare products for ages. Quitting your permanent job amid the pandemic could be risky but if you’re surrounded with beautiful ‘Gems’ like how Jhaya had, then you can become the person whom we could look up to as an inspiration!
The ever-curious young lass took approximately 7 months and above to understand about formulating and manufacturing natural skin care products. With hours of writing formulas and meticulous ingredient research, she began to patch test her products along with her sister.
Besides emphasising “Mata, Pitha, Guru, Deivam”, Jhaya has also stated that her sister along with her husband and also in-laws have played a major role in her journey.
“I’m so grateful that my family has always been so supportive of my entrepreneurial journey”.
While working and learning her way through the behemoth of the beauty industry, Jhaya knew that somewhere down the line, she would want to start a skincare brand with result-driven products that are safe and beneficial to the skin too.
This period gave her ample time to start discovering and creating her own natural homemade skincare remedies such as turmeric, cinnamon, beetroot and other natural products that can be applied to the skin. From producing the products in small batches, she’s taken and grown these remedies throughout her entire journey. She managed to find a silver lining in the most difficult situations and the words of wisdom they swear by.
Sourcing raw materials & financials is a challenge
Besides having been a little delayed in getting raw materials to make her products, Jhaya says that financial matters could be the biggest challenge to date. With no fame, she has managed to build her own empire and pull through during her toughest period.
What are your followers and customers ROOTING for?
Jhaya mentions that TAARA would be her bestseller to date. With over 3000 units and still counting, her customers have been rooting for the exclusive product which has risen to the forefront of Samskara. Known as a powder face mask, it delivers the perfect skin renewal including both splurge-worthy and cost-efficient products.
“Everyone has a different skin type and not all may take well to natural ingredients, so it makes sense that you do a patch test first before investing in these kinds of products.
Good skincare is an investment and Samskara is certified by Suruhanjaya Syarikat Malaysia (SSM) and also was sent for lab tests to evaluate the products.
Bootstrapped till date, “I hope to have them use the natural and chemical-free products,” Jhaya says.
On top of that, something new is brewing on Jhaya’s side as she’s in the midst of coming up with Feminine Hygiene products and also hair products. Well, the writer is just amazed at how gritty and determined she is when it comes to her passion.
With the goodwill she is earning, orders started pouring in from new customers and it just kept increasing day by day. Throughout her journey, we are also reminded that every individual has in them the power to become stronger. There’s something magical about unearthing what seems like a hidden gem or limelight on a new business, and SAMSKARA – it’s clear that championing female-founded businesses is way too awesome.
Let’s have a look at the feedback from those who have purchased Samskara:
Ideally, you’ll be inspired to shop for local small businesses such as Samskara on the regular. Your face (and conscience) are about to feel really, really good, the moment you start to use her natural products. If you’d like to embark on an all-natural skincare routine, all you need to do is to give a heads up to the official PAGE now!
Best wishes on your future endeavours, Jhaya!