Over the weekend, a photo advertising the ‘innovative’ designs of the Baju Kurung seeped through our society in the form of unsolicited WhatsApp message forwards, ingenious memes and brutally honest, dissective rants on social media.

The photo of models showcasing an outfit, that can only be described as a poor attempt of incorporating the Pallu of a Saree into the designs of a figure-hugging, mermaid shaped Baju Kurung, can be found on DSinari’s e-commerce site.